Heidi Klum signs new fragrance deal with Coty. Next launch to be Heidi Klum Shine
On Friday, Coty Inc
announced today the signing of supermodel Heidi Klum
to develop and market her new signature fragrance, Heidi Klum Shine
. Previous Klum fragrances have been developed by L&R Health & Beauty Systems
Beginning her career as a model and cover girl, Heidi Klum has gone on to create an extensive portfolio including designing an active wear collection called Heidi Klum for New Balance sold exclusively on Amazon, Executive Producing and Hosting three television shows: Project Runway and Seriously Funny Kids on Lifetime and Germany's Next Top Model by Heidi Klum and being the Artistic Advisor and face of leading European cosmetic company, ASTOR
, among other projects. Heidi has established herself as a beauty and style icon while maintaining an effervescent spirit and lust for life.
"I am thrilled to be partnering with Coty on my new fragrance," said Heidi Klum. "Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who's wearing it 'What are you wearing? You smell delicious!'."
"We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance," declared Bernd Beetz, Chief Executive Officer, Coty Inc. "Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world. Heidi's natural beauty radiates from the inside out and is the perfect addition to the Coty family."
Heidi Klum Shine
is expected to launch in fall 2011. Distributed worldwide, the fragrance will be managed by the Company's Coty Beauty
division. Marketing plans for the fragrance are currently in development. Additional information will be announced closer to the launch.