• Scratch + Sniff, Tues 22 Feb: From Rakes to Rambo - male identity and scent

    Our good friends at Scratch and Sniff are hosting their regular monthly event tonight (Tues 22nd February) at The Book Club in Shoreditch, London. Sadly we won't be live-blogging (live blogging will return at the March one though), but for those who are interested in tonight's event, "Male Identity and Scent", can find out more below:
    Until about 100 years ago, there were no fragrances specifically for men. You’d wear the same as women, usually a floral, bouqueted creation, a far cry from today’s myriad range of aftershaves. Now, men have their own ‘smells’, from fine colognes right though to that peculiar phenomenon, Lynx.

    With fragrance as our North Star (and perfume adverts to provide some intriguing social commentary), we are going to relive the journey of how we got here through some archetypal male cultures and perfumes. We’ll start with the pomandered Fopps of the 18th century, whose fluid identity was revived by the New Romantics in the 1980s, through to the Victorian Gentleman, the Matinee Idol, the City Gent, the 80′s Hunk epitomised by
    that Athena poster through to the diversity of the present day where many women are appropriating men’s fragrances for themselves. If you’re interested in identity, sexuality and expression, you’re at the right place. Our guide will be James Craven, perfume archivist of independent perfumery Les Senteurs.
    You can find out more at http://www.s-and-s.co.uk/events/

    And as a special tribute to the "Male Identity and Scent" event, we've dug out everyone's favourite men's fragrance commercial, Mandom. Cue Charles Bronson....



    Another? In Lego form? Go on then...

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    Comments 8 Comments
    1. Francop's Avatar
      Francop -
      Oh...Yes...!!!
    1. Primrose's Avatar
      Primrose -
      Sounds interesting, Grant. Please report on this.

      And thanks for bringing up this ad for Mandom. It's always worth a laugh and is so...1970s!

      Scent will always be macho, I guess, if you douse yourself with a whole bottle. Dabbing and spraying is just too prissy for some, I guess. LOL!

      Keep in mind that many a perfumed dandy would go off to fight a duel at the drop of a hat...or glove. Perfume and manly physical courage are not mutually exclusive. I can think of one perfumed dandy who probably would have worn scent to a bare-knuckles boxing match. Stripped to the waist and covered in sweat, I am sure his scent would have been interesting.
    1. MysteryBuff40's Avatar
      MysteryBuff40 -
      Someone must do a review of Mandom. We need to know what it smells like. Is it still being made?
    1. elmsyrup's Avatar
      elmsyrup -
      Now you mention Lynx, I would like to know what the heck is going on with that. It smells TOXIC, how have they managed to convince huge swathes of the population to willingly use it?
    1. Ratfink's Avatar
      Ratfink -
      I'd never seen this ad before. Thank you! It truly is a work of genius. (My sister is fluent in Japanese - I may ask her what it all means.)
    1. Thighs's Avatar
      Thighs -
      >Someone must do a review of Mandom. We need to know what it smells like. Is >it still being made?

      http://www.import-action.com/35106.html

      try it I dare you..
    1. LaNose's Avatar
      LaNose -
      Forget Bronson---give me the new Old Spice guy!
    1. Sir Sartana's Avatar
      Sir Sartana -
      Quote Originally Posted by LaNose View Post
      Forget Bronson---give me the new Old Spice guy!
      Old Spice Guy would have a Death Wish if he had to deal with Mr. Bronson