Laurent Le Guernec creates new fragrance from Bond No.9: Madison Square Park
IFF perfumer, Laurent Le Guernec, has created the latest fragrance from New York fragrance company, Bond No.9. The new fragrance is named Madison Square Park
, and has notes of Grape hyacinth, Huckleberry, Prairie dropseed grass, Red leaf rose, Red Hunter tulip, Teakwood and Vetiver.
Bond No.9 say of (the actual) Madison Square Park:
Formerly a grungy, nameless no-man’s land that flanks Koreatown to the north and the Flatiron District to the south, Madison Square Park and environs have recently emerged as a chic, trendy, young enclave—worthy of a Bond No. 9 eau de parfum.
The park known as Madison Square (named for the president and principal author of the U.S. Constitution) is at the junction where Fifth Avenue and Broadway momentarily converge as they head downtown, only to be separated by the prow of the Flatiron Building on 23rd Street. In the mid-19th century, as the opulent Gilded Age got under way, the surrounding streets grew lush and residential. Lavish Beaux Arts- and Rococo-style grand hotels and retail emporiums arose. This was Theodore Roosevelt and Edith Wharton territory. Herman Melville wrote Billy Budd on East 26th Street. The grid of streets around Madison Square Park became Manhattan’s hotspot. Fast-forward to 2011, and now again, this is the place to be.
The fragrance is housed in a neon pink and green bottle, and also features a big floral bracelet:
[there is a] color-contrasting grass-green Deco-Moderne rose-blossom bracelet that’s wound around the cap. Wear its double rows of beads on your wrist, or detach the vintage-style rose centerpiece, to use as a brooch. Ah, perfume and jewelry! We love that combination.
Madison Square Park will be on-counter from 15th April 2011 at Bond No.9 stores and stockists and stores, as well as bondno9.com. 3.4 ounces, $240; 1.7 ounces, $170.