Jo Malone has launched a new company: Jo Loves. Jo Malone sold her original fragrance house to Estee Lauder in 1999, and remained as creative director until 2006. She says that "designing fragrance is who I am - it makes my heart beat".
A teasing video has been created, which tells nothing about the upcoming products, can be viewed on the official site JoLoves.com and a Facebook page (and below).
We'll share further details as we get them, but at the moment all we can think about is how the logo reminds us of So..? Fragrance