• FiFi Awards USA: Winners in Full

    NEW YORK: Tonight the US FiFi Awards were held in New York's Lincoln Center. We'll be featuring a full report from Sali Oguri at a later stage, but until then here are the winners in full:

    LUXE
    Fragrances sold in Department and Specialty Stores (more than 250 doors)



    SPECIALTY LUXE
    Fragrances sold in Specialty Stores (26-249 doors)



    BROAD APPEAL
    Fragrances sold through mass merchandisers (drugstores/chains)



    SPECIALTY BRAND
    Fragrances sold through one retailer and/or brand name in one retailer



    DIRECT TO CONSUMER
    Fragrances sold through tv shopping, online, catalog or door-to-door

    • Women’s : Mary J Blige : My Life
    • Men’s (there were no 2011 Men’s entries)


    INDIE BRAND
    Small/emerging brands on the market for 1-2 years (25 doors or less)

    • Women’s, Men’s, and Unisex : Six Scents Series 3


    THE 2011 FIFI CONSUMERS’ CHOICE



    FIFI PERFUME EXTRAORDINAIRE



    BEST PACKAGING : LUXE

    Fragrances sold in Department and/or Specialty Stores



    BEST PACKAGING : BROAD APPEAL
    Fragrances sold in Drugstores, Chains, Direct, and/or Brand Name Retailers



    MEDIA CAMPAIGN
    Includes print, tv, in-store, and online for both new and existing fragrances



    BATH & BODY LINE



    INTERIOR SCENT COLLECTION

    • Jonathan Adler : Happy Chic


    FRAGRANCE SALES BREAKTHROUGH

    • Mary J Blige : My Life


    ELIZABETH TAYLOR FRAGRANCE CELEBRITY OF THE YEAR

    • Halle Berry


    NEW FRAGRANCE CELEBRITY OF THE YEAR

    • Fergie (for Outspoken)


    FRAGRANCE HALL OF FAME



    HALL OF FAME


    • Elizabeth Taylor


    FRAGRANCE SUPERSTAR 2011 - LIVE VOTE




    EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE

    • Women’s Scent Feature: “Poetic License” Allure, September 2010
    • Men’s Scent Feature: “Picking Up His Scent” Elle Magazine, December 2010 / “Making Scents for Men” Marie Claire Magazine, October 2010
    • Women’s Scent Bite: “Mix Masters” Elle Magazine, September 2010
    • Blog: "An Eau of Our Own" Fashion Blog, Elle.com October 17, 2010


    TECHNOLOGICAL BREAKTHROUGH : FRAGRANCE CREATION

    • “Seed to Scent”, Robertet Fragrances


    TECHNOLOGICAL BREAKTHROUGH : PACKAGING TECHNOLOGY/DELIVERY SYSTEMS

    • Redken Radiant Sea Spray, International Flavors & Fragrances


    TECHNOLOGICAL BREAKTHROUGH : INFORMATION TECHNOLOGY


    • osMoz.com iPhone App, Firmenich

    CFSS TOP SCORERS

    • Amanda Markey (Nordstrom)
    • Nicole Maki (Nordstrom)


    Congratulations to all the winners - and remember to check back for Sali Oguri's special report.

    Categories:

    1. Awards
    2. FiFi Awards

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    Comments 18 Comments
    1. Redneck Perfumisto's Avatar
      Redneck Perfumisto -
      Go Bleu!
    1. Persolaise's Avatar
      Persolaise -
      If Bleu wins one more award...
    1. Pour_Monsieur's Avatar
      Pour_Monsieur -
      Its all a bit rubbish aint it
    1. adonis's Avatar
      adonis -
      About as daring and bold as The Grammy's
    1. Francop's Avatar
      Francop -
      Scratch my back and I will scratch yours...

      Corrupted gangsters...
    1. d4N13L's Avatar
      d4N13L -
      Since Azure Lime is the worst from the Private Line, i have certain that it will won!
    1. Diamondflame's Avatar
      Diamondflame -
      It gets worse every year. FiFi is turning out to be The Razzies of the fragrance world.
    1. JON RODGERS's Avatar
      JON RODGERS -
      How very depressing
    1. RHM's Avatar
      RHM -
      Quote Originally Posted by JON RODGERS View Post
      How very depressing
      Agreed.

      I now put more weight into our own basenotes awards.
    1. Flora's Avatar
      Flora -
      Any award that is won by the godawful Chanel Bleu cannot be taken seriously. And Balenciaga Paris is, IMHO, the feminine fragrance equivalent of that one, mind-numbingly unoriginal and robotically boring. That two such fragrances could come from the houses they do speaks volumes about the state of the so-called luxury market. I think I will go smell one of my indie perfumes now!
    1. Renaissance_Man's Avatar
      Renaissance_Man -
      I don't feel bad about Gucci Guilty winning some awards though.
    1. blah114's Avatar
      blah114 -
      how are these awards not bought and paid for? Bath and Body works??? seriously?
    1. Nasenmann's Avatar
      Nasenmann -
      Certainly looks depressing to me.
    1. hirch_duckfinder's Avatar
      hirch_duckfinder -
      God bless money!
    1. PureBoy's Avatar
      PureBoy -
      I feel so much better reading these comments!

      Bleu? OMG!!! Guilty? ok... but JUST OK (I seriously prefer S by Shakira).

      Where´s Voyage? The best creation of the year!!! Maybe it´s not a big breakthrough but in a list where Bleu wins... there´s so many others...

      Hirch you´re so damn right!!!

      Very... very disappointing!!!
    1. PureBoy's Avatar
      PureBoy -
      Quote Originally Posted by Diamondflame View Post
      It gets worse every year. FiFi is turning out to be The Razzies of the fragrance world.
      Very good!!! Let´s wait for the next year... I can bet the new perfume by Lady Gaga will be the great winner!!!
    1. Sweded's Avatar
      Sweded -
      Is this a trolling award?
    1. Francop's Avatar
      Francop -
      No, it will be a Full Throttle...



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