Coty sign up Imogen Poots and Camille Rowe Pourcheresse as faces for Chloe fragrance
Coty Prestige have announced that it has signed an agreement with Imogen Poots and Camille Rowe Pourcheresse to be the new faces of the Chloé fragrance advertising campaign starting worldwide in September 2011.
Camille Rowe Pourcheresse (left) is a French model and actress. She was already shot by renowned photographers such as Karl Lagerfeld, Bruce Weber, Paolo Roversi and Jean Baptiste Mondino. Romain Gavras also directed her alongside Vincent Cassel for his film “Our day will come” in 2010.
Imogen Poots (right) has starred in “V for Vendetta”, “28 weeks later” and “Solitary Man”. This year she will star in “Fright Night” directed by Craig Gillespie next to Colin Farrell. The agreement with Coty marks the first time that Imogen Poots has represented a brand of any kind.
“Imogen Poots and Camille Rowe Pourcheresse are the perfect choice to represent the timeless and iconic Chloé fragrance. They both embody the Chloé woman in their own way: Imogen incarnates the natural and youthful side of the Chloé woman while Camille embodies her seductive and modern facet”, said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.