• Designer Parfums acquire Jean Patou rights from Procter & Gamble

    Fragrance house, Jean Patou has been acquired by UK-based Designer Parfums, who also create fragrances for Agent Provocateur, Jean Louis Scherrer, Aigner Parfums and Worth. Dilesh Mehta, Managing Director of Designer Parfums said “I am truly delighted and excited by this great addition to our collection of brands. We will re-affirm the Jean Patou heritage and credentials across our global markets and reinforce its position as one of the world’s leading fragrance houses."

    The company has also said that "Jean Patou’s stable of fragrances will be faithfully reproduced in line with original formulations, bottles, packaging and imagery."

    Jean Patou was acquired by Procter & Gamble in 2001 - the acquisition included Patou's Lacoste and Yohji Yamamoto licenses (P&G has since also divested Yohji Yamamoto).

    Share:

    Comments 26 Comments
    1. Grottola's Avatar
      Grottola -
      AAAAAAAHHHHHHH!

      Hopefully Patou Pour Homme makes a return..... Hell, I'll recreate it if I have to!
    1. kbe's Avatar
      kbe -
      Bracing for reformulations despite assurances to the contrary.
    1. scentsitivity's Avatar
      scentsitivity -
      Patou pour homme... please!
    1. sarıpatates's Avatar
      sarıpatates -
      I've mailed them about patou pour homme and prive as soon as I read the news :P
    1. calero's Avatar
      calero -
      This is excellent news!
    1. Redneck Perfumisto's Avatar
      Redneck Perfumisto -
      The company has also said that " Jean Patou’s stable of fragrances will be faithfully reproduced in line with original formulations, bottles, packaging and imagery."
      Sounds like somebody is finally getting wise to the potential of old-timey formulations as a money-maker. Why let the vintage counterfeiters get all the cash? I think it would be hilarious justice if legitimate perfumery chased after counterfeiter money instead of vice versa....
    1. furrypine's Avatar
      furrypine -
      Sign me up for a fresh bottle of Colony
    1. NDN-01's Avatar
      NDN-01 -
      Yay!!! Patou pour Homme please!!!
    1. Persolaise's Avatar
      Persolaise -
      I'd say it's time to stock up on Joy...
    1. Redneck Perfumisto's Avatar
      Redneck Perfumisto -
      Quote Originally Posted by Persolaise View Post
      I'd say it's time to stock up on Joy...
      LOL

      Not optimistic on this one, eh?

      I suppose that every change of hands is a chance for "revitalization of the company" (my best euphemism for reformulation yet!)
    1. the_good_life's Avatar
      the_good_life -
      It can only get better, at least from a "pour homme" perspective. I do hope they realize the current potential for classic frags...
    1. Olfacta's Avatar
      Olfacta -
      Well I guess it can't be much worse than P & G but I'm skeptical whenever I hear the phrase "original formula." That has to be somebody who 1.) has no idea what they're talking about, or 2.) assumes the audience knows nothing about perfume -- usually true. Imagine trying to restore Joy's original formula -- jasmine and roses from Grasse, real civet -- fuggetaboutit. Hate to be a wet blanket but my b.s. detector is going off right now!
    1. scentimus's Avatar
      scentimus -
      I am always surprised that LVMH never wanted to snatch up Patou for Joy has always been known to be an exclusive luxe scent through out the decades.
    1. Pollux's Avatar
      Pollux -
      It reminds me of Unilever's problems with high - end brands; managing massive brands is not the same as managing luxury brands. Now, what about Rochas, will they also sell it to a more competent company when it comes to good-quality perfumes?
    1. bokaba's Avatar
      bokaba -
      Well I guess someone was listening to our email campaign with Proctor and Gamble and it wasn't Proctor and Gamble apparently!
    1. rickbr's Avatar
      rickbr -
      Hope that this means Patou Pour Homme will be back on production! But i`m kind of worried, cause they have worth parfums on the catalog and the quality of current worth parfums is not close of the vintage ones...
    1. kbe's Avatar
      kbe -
      Too bad Aramis didn't pick up Patou. That would have given Patou pour Homme and others a fighting chance. I don't have much faith it will be recreated close to the vintage version.
    1. rickbr's Avatar
      rickbr -
      Quote Originally Posted by kbe View Post
      Too bad Aramis didn't pick up Patou. That would have given Patou pour Homme and others a fighting chance. I don't have much faith it will be recreated close to the vintage version.
      Estee Lauder would have to purchase the lincense in this case since Aramis is part of Estee Lauder Portfolio...
    1. kbe's Avatar
      kbe -
      Quote Originally Posted by rickbr View Post
      Estee Lauder would have to purchase the lincense in this case since Aramis is part of Estee Lauder Portfolio...
      Of course, but I would want Patou pour Homme etc under the 'protective' Aramis arm.
    1. rickbr's Avatar
      rickbr -
      Quote Originally Posted by kbe View Post
      Of course, but I would want Patou pour Homme etc under the 'protective' Aramis arm.
      But even Aramis suffered after being purchased by Estee Lauder don`t? I remember that i saw complaints that Aramis scents were reformulated, and also that some got harder to find. But i agree that Estee Lauder would be a great company to keep Patou heritage!