4711 launches 'Nouveau Cologne' today: 4.7.11
4711 are using today, 4th July 2011 (4.7.11) to launch their new fragrance Nouveau Cologne
. (If you are in the US, the date format sadly doesn't work). The new fragrance is a modern twist on the 200 year old original formula.
The fragrance contains notes of evodia, yuzu, lychee, blackcurrant, geranium, peony, heliotrope, sandalwood, tonka and white musk.
The fragrance will be available in both mass and selective distribution, and will be priced slightly higher than the original. 4711 Nouveau Cologne is available as 50ml,100ml and 150ml Eau de Cologne, deodorant, body spray, body lotion and shower gel.
We will be featuring an interview with 4711's director of fragrances, Alexandra Kalle - plus a report from the UK launch event - in the next few days.