Jo Malone visit British Woodlands for latest launch - Wild Bluebell
Jo Malone have chosen to personify their latest launch with a “terribly English...Naughty but nice” fairy character who shares her name with the fragrance - Wild Bluebell. Described as “a girl who lets nature run riot for all the right reasons” the whimsical woman features in the viral and print advertising campaigns.
The scent itself, created by Christine Nagel, is a light floral featuring top notes of bluebell and clove, with a lily of the valley, eglantine and jasmine heart finishing with a white amber and musk base.
The brand explains “The English bluebell captures the spirit of springtime, creating vibrant carpets across British woodlands. Sadly the native English bluebell is under threat and it is vital that it is cherished and protected. To help England stay carpeted with bluebells Jo Malone London has made a donation to the Woodland Trust.
Wild Bluebell will be available as 30ml cologne (£36.00/€42), 100ml cologne (£72/€84), 250ml body and hand wash (£30/€40), 175ml body creme (£48/€60) and 200g home candle from September 2011 at your usual Jo Malone stockists.