Keith Urban launches fragrance: Phoenix
Country musician, Keith Urban has launched a fragrance, Phoenix
, in partnership with Boom LLC, who have previously created fragrances for Disney (That's So Raven) and Wrangler Jeans. The fragrance is described as a leathery gourmand scent with notes of blackberries, cognac, plum, dark chocolate, crisp fir balsam and warm cashmere wood.
Fans will get a sneak peek of Phoenix during Urban's Get Closer 2011 world tour. The promotional campaign features giveaways and sampling opportunities - including the distribution of scented Phoenix tattoos at all future concert venue stops in the USA. More info can be found at a newly set up website
The scent will launch internationally to mass-market retailers, including CVS, Rite-Aid and Sears in the U.S., Shopper's Drug Mart in Canada and Target and David Jones in Australia, beginning in October. The price point ranges from $24-$48.