Coty snaps up Madonna for fragrance deal. Truth or Dare to launch in 2012
Coty Prestige have signed an agreement to produce a Madonna fragrance. Truth or Dare by Madonna
will debut in April next year at Macy's, and then go on to a global launch in May 2012. "I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare." Madonna told Women's Wear Daily.
"Madonna is the marquis addition to Coty's unrivaled brand portfolio and further establishes us as cutting edge leaders in the global beauty industry," Bernd Beetz, CEO, Coty Inc said. "We are thrilled to embark on this new venture with Madonna, a global icon with unprecedented star power and cultural relevance."
Truth or Dare by Madonna is a floral fragrance, and was created by Givaudan perfumer Steven Nilsen. Gardenia, tuberose and neroli make up the head notes; while jasmine, benzoin tears and white lily petals feature in the heart. The dry down includes vanilla absolute, caramelized amber, sensual musk aura.
The scent will be available in a 75ml EDP ($68 / €62), 50ml EDP ($55 / €46), 30ml EDP ($39 / €35), Body Lotion ($28 / €22), and Shower Gel ($24 / €21).
Madonna Image: Landmark / PR Photos