Latest Articles

Summer Fragrances for People Who Hate Summer & Also Summer Fragrances

by Claire Vukcevic, 23rd June, 2017

We asked Claire Vukcevic to write an article about the best fragrances for summer. Claire gave us this instead, which is why we love her.

Girl of Now is latest scent from Elie Saab

23rd June, 2017

Elie Saab have annouced their latest fragrance – Girl of Now. The fragrance is named after Elie Saab's #GirlOfNowIntiative campaign which is an initiative to champion female leadership. The fragrance features top notes of pear, mandarin and roasted pistachio; orange blossom, magnolia and almond feature in …

Saint Julep is the latest scent from Imaginary Authors

22nd June, 2017

Imaginary Authors founder and perfumer Josh Meyer has launched the latest fragrance for the brand: Saint Julep. The fragrance is inspired by the Mint Julep cocktail. Notes include sweet mint, tangerine, southern magnolia, bourbon, grisalva, sugarcube accord and crushed ice accord Meyer says: It's a sweet mint…

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Jus Box launches two exclusive fragrances as part of Selfridges’ Music Matters campaign

22nd June, 2017

This summer Selfridges are celebrating music, with a Music Matters campaign, which will include a variety of events in-store featuring musicians and music-inspired brand collaborations. Italian perfume house Jus Box are launching two fragrances for the event: Live ’n’ Loud and Feel ’n’ Chill. Both fragrances hav…

New Exhibition at Somerset House – Perfume: A Sensory Journey through Contemporary Scent

16th June, 2017

From next week, London’s Somerset House will play host to an exhibition entitled Perfume: A Sensory Journey through Contemporary Scent. Throughout the summer, the East Wing Galleries of Somerset House will be transformed into a series of scent-based installations showcasing the inspirations and skill of modern perfumery. The …

How fragrance is the antidote to our iPhones

by Viola Levy, 16th June, 2017

Considering a digital detox? Viola Levy explores how smell can hold the key…

Jovoy opens new perfume store in London's Conduit Street

15th June, 2017

Paris-based perfumery, Jovoy, have opened a new store in London. As well as the company’s own perfumes, the store also has fragrance brands which haven’t been available in the UK before.

Parfums de Marly launches Delina

by Carla Seipp, 14th June, 2017

Housed in a pale millennial pink bottle, Parfums de Marly’s newest female fragrance, Delina, has all the makings of a modern classic. The fruity floral scent, created by Quentin Bisch, opens with crisp top notes of bergamot, rhubarb and lychee before developing into a heart composed of Turkish rose, peony and lily of the valley. The…

The Century of Smell

by Tom Clark, 13th June, 2017

Last year my nose was at Kitty Hawk or Menlo Park. Like the beginning of the electrical age or the era of flight I witnessed a magic moment in which you are given a glimpse – or rather, a sniff - of the future: a future, in this case, where smell would be regarded by Western civilization as a sense on par with sight and sound; in which art would be something inhaled as well as viewed, in which live poetry would affect your emotions by way of your olfatory bulb as well as your ear drum; in which films would have genuine smelltracks or a smell sequence might have a soundtrack; in which performative arts were self-evidently multi-sensory affairs fusing and contrasting visual, aural, olfactory and tactile perceptions. Welcome to the Century of Smell!

Paris Hilton launches Rosé Rush

13th June, 2017

Rosé Rush contains notes of rose petals, neroli and lychee in the top; may rose, peony and papaya make up the heart of the fragrance; and the base contains amber, cedarwood and white musk. Herpin says “I wanted to gather ingredients that would create an aura of femininity around anyone who wears the fragrance. To achieve t…

Ferragamo launch 'Uomo Casual Life' and adds 'La Commedia' to Tuscan Soul collection

12th June, 2017

The advertising campaign was directed and photographed by Francesco Carrozzini, and features British actor Ben Barnes as the face of the fragrance. Both fragrances are available now. Tuscan Soul La Commedia as 75ml Eau de Toilette; and Uomo Casual Life as 30ml, 50ml and 100ml Eau de Toilette …

Floris launch new fragrance, Chypress, and unveils refurbished store at Jermyn Street

12th June, 2017

Floris have refurbished their flagship store at No.89 Jermyn Street. Founded in 1730 and boasting its original Spanish mahogany cabinets purchased from the Great Exhibition in 1851, this is the first renovation of the shop for over 100 years. The company have also launched Chypress, a new chore fragrance as part of their Floris Signature Collection.