Latest Articles

House of Matriarch's latest fragrance is a tribute to the Holly King

15th December, 2017

House of Matriarch's latest fragrance is Sacre Noir. Perfumer Christi Meshell has collaborated with Joseph Sagona to create this limited Winter "Holy-Day" fragrance. The company say: During the darkest night, in the darkest hour, The Holly King emerges from the timeless enchanted forest to anoint us w…

Bruno Fazzolari now available in UK at Roullier White

13th December, 2017

Award-winning niche fragrance company Bruno Fazzolari is now available in the UK at South London’s Roullier White.

NEZ Magazine launches in London

11th December, 2017

The founders of NEZ Magazine will be in London this week to celebrate the launch of their new English issue #4 which is themed on ‘is perfume an art?’ NEZ Magazine is the only periodical to be dedicated to scent and the sense of smell. It brings together articles, interviews, surveys and critical analysis with an olfactory …

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Scent Verse: The Mercury

by Charmie Chan, 06th December, 2017

Scent Verse is a poetry project curated by Basenotes writer Eddie Bulliqi that seeks to explore scent language and metaphors by publishing poems from contributors across different industries that either take scent as their inspiration or are very evocative of smell.

Bertrand Duchaufour is perfumer behind new British perfume house, St Giles.

05th December, 2017

St Giles is a new British perfume house with a range of five perfumes. The house was founded by Michael Donovan, who worked in collaboration with perfumer Bertrand Duchaufour to create the initial collection.

The Grit and Glamour - Why City Dwellers Love Scent So Much

by Viola Levy, 04th December, 2017

Writer Viola Levy looks at how the city inspired her perfume obsession

Bruno Fazzolari launches Ummagumma

04th December, 2017

Bruno Fazzolari's latest fragrance, Ummagumma was inspired in part by a Pink Floyd album from 1969.

Villa M and Cuadra are latest fragrances from Paul Schütze

04th December, 2017

Cuadra Invoking the brilliantly hued modernist masterpiece of Mexican architect Luis Barragan: Cuadra San Cristobal, a horse ranch built around geometric reflecting pools and the fountains which feed them. Cuadra is at once exotic and intimate, open yet embracing. Juxtaposing the architect’s hot signature colours with the vas…

The Olfactory Occult of Sixteen92

by Carla Seipp, 29th November, 2017

Named after the year of the Salem witch trials and with fragrance monikers such as Wicked and I Saw Goody Proctor with the Devil, Sixteen92 clearly has a penchant for the supernatural spectacle. Founded by former opera singer, advertising creative director and fine art photographer Claire Baxter in 2014, the indie company won this yea…

A perfect perfume cabinet!

by Marcy Goldman, 21st November, 2017

Perfume collector Marcy Goldman thinks she’s finally found the perfect perfume storage unit.

Oud : the ancient Indian connection

by Krishnaraj Iyengar, 16th November, 2017

Synonymous with the Arab World, agarwood has become a leitmotif trademark of Middle Eastern perfumery tradition through its Arabic name ‘oud’. With their repertoire of incredible oud blends, the Arabs have honed their passion for the wood through the ages. Oud-based musks, florals, woody, spicy and animalic fragrances to n…

Ruth Mastenbroek launches in the US

31st October, 2017

UK niche perfume company, Ruth Mastenbroek, has launched in the United States. The range consists of four fragrances: Signature, Amorosa, Oxford, and the most recent, Fire dance, which was launched last month. Signature - the first fragrance launched by Mastenbroek in 2010, is a Chypre fragrance with notes of bergamot, pineapple…