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What IFF? : Nine IFF Perfumers Let Passion Loose, and Change My View of Fragrance Forever

by Neil Sternberg, 15th October, 2011

What if nine industry perfumers were told to truly unleash their personal passions? To take off their jasmine-scented gloves, so to speak? To do their dandy best to win your heart, as if they were trying to seduce you with perfume? To use the best and most advanced materials in the world, to try to impress the hell out of you? No rules. N…