Latest Articles by Zachary McConnell

A resident of Fort Wayne, Indiana since 2005 and an honors graduate of marketing from Indiana Institute of Technology, Zachary McConnell (you can call him Zach if you like) has been a fan of fragrances since a very young age. In 1994, he got a bottle of Hermes Equipage from a globe-trotting friend, but it wasn't for him. That didn't stop him from trying other fragrances, then joining Basenotes in 2004. Since then, Zach has been a big fan of fragrances, and even plans to launch a fragrance store in his hometown in the future. In the meantime, heís working as a Mad Man at an agency owned by none other than another fragrance fan.

More about Zachary McConnell →

The Best Perfumes of 2017 according to our contributors

30th December, 2017

As has become tradition, we ask our contributors, writers and forum moderators to look back at the last year and let us know which have been their best scents of 2017. If nothing wowed them in 2017 they could choose something new to them

The best perfumes of 2016 according to our contributors

30th December, 2016

Our contributors look back at the best fragrances they've discovered in 2016

Prove The Naysayers Wrong

by Zachary McConnell, 09th September, 2016

Zachary McConnell (aka MFfan310) updates us on the story of Xcentric Ė an upcoming niche fragrance store in Fort Wayne

Advertisement — article listings continues below

Our Best Fragrance Discoveries of 2015

30th December, 2015

We ask our contributors to look back on 2015 and reveal what their best fragrances of the year were.

Local, But Not for Localís Sake

by Zachary McConnell, 26th August, 2015

in the second of this series, Zachary McConnell, looks at the importance of being locally minded, but not local for the sake of being local.

My Chemical Romance

by Zachary McConnell, 01st July, 2015

I may be entering fragrance retail. I may be starting the first crowdfunded fragrance retailer in the world. But I am not new to fragrance - or to Basenotes. In 2001, I got my first regularly-worn fragrance, Acqua di Gio. Three years later, I joined Basenotes under the username MFfan310. A year later, I moved to Fort Wayne, Indiana, my home to this day.