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Atkinsons to launch Triple Extract version of 24 Old Bond Street

16th June, 2014

Atkinsons have announced a richer, stronger version of 2013's 24 Old Bond Street named Triple Extract. The fragrance, inspired by the smoothness and mellowness of "triple distilled" whiskys, was created by Mane's Violaine Colas and Christine Nagel, who also created the original scent.Atkinson's say:Triple Extract is the strongest, most p…

Axe teams up with the X-Men, P-Rod and Mr. Cartoon

13th May, 2014

Axe have announced a partnership with 20(th) Century Fox's X-Men: Days of Future Past to create movie-themed gift sets, new content, and access to the star-studded film premiere. The brand are also collaborating on a separate project with tattoo artist, Mr. Cartoon and Skateboarder, P-Rod.In their collaboration with the X-Men, Axe are lau…

Unilever's latest Axe/Lynx offering to promote 'Peace One Day'

20th January, 2014

Peace One Day's objective to raise awareness of the International Day of Peace (21 September each year): "a day for wide-scale community action, and a day for the United Nations agencies and aid organisations to safely carry out life-saving work." Founded in 1999 by the British documentary filmmaker and actor Jeremy Gilley. Unanimously a…

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New Book: British Perfumery, a Fragrant History

by Pia Long, 04th December, 2013

Were Shakespeare's sonnets inspired by fragrant potions? Which English perfumery made its money selling Russian bear grease? Whose lavender plants were eaten by rabbits? Who applied for a job in a perfume lab still wearing his school shorts? Which aroma chemicals went into Coty's L'Origan? Whose chemist career started because he was "to…

Axe / Lynx Apollo to send someone into space for new fragrance promo

10th January, 2013

As previously reported, the Apollo scent is available as body spray, anti perspirant deodorant, shampoo, styling gel and shower gel.Budding astronauts can register at axeapollo.com, which should redirect to their country's local version of the site. …

Unilever launch Lynx Apollo (but a new version)

14th November, 2012

Unilever have launched Lynx Apollo, described by the company as having "The strong, sweet, nutty aroma of clary sage combined with sparkling fruits gives a teasing and fresh first impression", which according to Lynx is "perfect for helping men get ahead in the mating game." A fragrance with the same name was previously available but sinc…

Lara Stone announced as face for new Euphoria ads

07th September, 2012

Lara Stone has been announced as the new face for Calvin Klein's Euphoria fragrance. The new ad campaign, shot by Mert Alas and Marcus Piggott, will debut in October 2012 publications."I'm honored to be the face of Calvin Klein's new euphoria fragrance campaign, as it's such an iconic brand," said Ms. Stone from the set of the advertising…

Arden acquire licenses for True Religion, BCBG Max Azria and Ed Hardy from New Wave fragrances

01st June, 2012

Elizabeth Arden Inc announced yesterday that it has acquired the fragrance license portfolio from New Wave Fragrances which include True Religion, BCBG Max Azria and Ed Hardy.Originally introduced in 2008 and inspired by the tattoo art of Don Ed Hardy, the Ed Hardy fragrance portfolio has expanded and now also includes the Love & Luck, He…

Basenotes Reader Awards 2012: Finalists

19th March, 2012

Here are the finalists of the 2012 Basenotes Reader Awards as voted by you. The winners of each category will be announced later this week: Best New Fragrance for Women Bottega Veneta [Coty] Les Nombres d'Or - Oud : Mona di Orio Prada Candy [Puig] Shalimar Parfum Initial : Guerlain [LVMH] Violet Blond : Tom Ford [Estee Lauder] Best Ne…

An interview with director of BBC's Perfume Documentary - Ian Denyer

by Grant Osborne, 12th July, 2011

The final episode of film maker Ian Denyer's perfume documentary, Perfume, airs tonight on BBC Four at 9pm. We asked Ian to answer a few of our questions, and some of yours which were posted on Twitter. Simon and Amanda Brooke of Grossmith (credit: BBC) Q. What's the final show about?Show three stars both Ann Gottleib and Simon and Amanda…

Arden celebrate 100 years with Red Door candle

by Grant Osborne, 11th March, 2010

The Elizabeth Arden company was founded in 1910 by Canadian, Florence Graham. Five years later, her New York salon moved to 5th Avenue (Hence the name of the 1996 Arden fragrance). Elizabeth Arden's popularity grew and by the mid twenties, their products could be found in hundreds of stores worldwide. At the time Arden was one of the most…

Puig to snap up Valentino next year.

by Grant Osborne, 19th January, 2010

According to various reports, Procter & Gamble are looking to end the agreement to create Valentino fragrances after disappointing sales. Spain's Puig; who are also behind the brands Paco Rabanne, Nina Ricci and Carolina Herrera; is set to take over from February 2011. Procter & Gamble picked up the Valentino license from Unilever in 20…