Latest Articles

An interview with Gérald Ghislain - mastermind of Histoires de Parfums

by Alfarom, 13th December, 2012

Gérald Ghislain is the person behind the Histoires de Parfums line, which he founded in 2000, following training at ISIPCA. He has also recently launched two new lines: The Scent of Departure and Alice & Peter. Alfarom spoke to Ghislain to find out more...First of all, congratulations for building such a solid line of fragrances. Several …

What IFF? : Nine IFF Perfumers Let Passion Loose, and Change My View of Fragrance Forever

by Neil Sternberg, 15th October, 2011

What if nine industry perfumers were told to truly unleash their personal passions? To take off their jasmine-scented gloves, so to speak? To do their dandy best to win your heart, as if they were trying to seduce you with perfume? To use the best and most advanced materials in the world, to try to impress the hell out of you? No rules. N…

Life's Little Luxuries

by Walker Minton, 03rd March, 2010

The London I know best is not the London of the glittering aisles of Mayfair or the exuberant affluence of the back streets of Piccadilly. It is the smoky grey of normal suburban streets all surrounded by four-storey modern yellow brick boxes. Here, the only building older than fifty years is the church, held one step away from tumbledown…

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Amber Rose is announced as new face of Boadicea the Victorious

by Grant Osborne, 17th September, 2009

Amber Rose has been announced as the new face of Boadicea The Victorious for this season. The model, who is currently dating Kanye West, is in London on Friday as part of London Fashion Week and is expected to make an appearance at the Boadicea The Victorious stand in Selfridges.Amber Rose recently signed to modelling agency Ford, and ha…

LVMH to acquire 50% share of Russia's Ile de Beaute

by Grant Osborne, 23rd September, 2008

It has been reported that luxury goods company LVMH Moet Hennessy Louis Vuitton have reached an agreement to acquire a 50% share in JSC Edinaya Evropa, which owns the Russian cosmetics and perfumery chain, Ile de Beaute.It is expected that Ile de Beaute will take over as the franchiser of Sephora, replacing L'Etoile who currently oper…

eBay fined by French court over LVMH fakes

by , 01st July, 2008

The commercial court in Paris has, in a ruling announced yesterday, upheld a claim made by LVMH against eBay. The court has ruled that, by allowing the sale of counterfeit goods on its website to the detriment of Louis Vuitton Malletier and Christian Dior Couture, eBay was guilty of gross miscon…

Common acronyms and abbreviations used in reviews and community posts

by Grant Osborne, 25th January, 2008

Often abbreviations are used in the community and reviews which may be unfamiliar, here is a quick reference of the most common. If you cannot find what you are looking for try the fragrance glossary.   AA - Aqua Allegoria (Guerlain fragrance range) A/S - After Shave AdG - Acqua di Gio AFAIK - As far as I know AG …

LVMH Gets Fresh!

by Grant Osborne, 25th September, 2000

LVMH (Moet Hennessey Louis Vuitton) have aquired a majority stake in the cosmetic and fragrance manufacturer Fresh Inc, for an undisclosed sum.Fresh, based in Boston USA makes cosmetics from natural ingredients and sells via it's own stores and via department stores including Neiman Marcus and Barney's.Fresh's fragrances inclu…