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Creed's Acqua Originale collection Available now

18th June, 2014

As we originally reported from Milan at the annual Esxence fragrance fair back in March, Creed's new fragrance line is Acqua Originale. The range is inspired by Olivier Creed's travels and each fragrance represents Olivier Creed's search for "the world's finest ingredients. Also available is a sample collection (right), which contains 5ml…

Creed showing new 'Acqua Originale' line at Esxence (updated with notes)

23rd March, 2014

At Esxence, Creed are showing a new line, Acqua Originale. The new range consists of five fragrances: Asian Green Tea, Vetiver Geranium, Cedre Blanc, Iris Tubereuse and Aberdeen Lavender. No-one was on hand to give us more information when we visited the stand yesterday, but we will update this post when we have some (updated - see not…

New Creed "Royal Exclusives": Original Cologne, White Flowers and Jardins d'Amalfi

by Grant Osborne, 16th March, 2011

Creed are launching three fragrances this Summer, as part of the "Royal Exclusives Collection". The trio join Spice and Wood and Sublime Vanille. The new fragrances are Original Cologne, White Flowers and Jardin's d'Amalfi. As previously, these are housed in ornate fluted flacons of clear glass embossed with Creed's ostrich plumes, with f…

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Creed's US distributor, Saujet, named Economic Club member

by Grant Osborne, 06th October, 2010

Emmanuel Saujet (pictured), 42, CEO of International Cosmetics & Perfumes, has been named a member of the prestigious Economic Club of New York (link). Founded in 1907, the Economic Club of New York is a nonpartisan, nonprofit forum for discussion and study of social, economic and political questions. Its membership is drawn primarily fr…

New from Creed - Aventus

by Sandra Rose, 07th September, 2010

Creed have announced a new fragrance for men. Aventus (a tribute to Napoleon) will launch this month at the Creed boutique in Manhattan (794 Madison Avenue at 67th Street), at Saks Fifth Avenue, Harrods and online at creedfragrances.co.uk and creedboutique.com.The ingredients will track the life of Napoleon and his conquests, featuring to…

Creed's NYC boutique now open - Video

by Grant Osborne, 06th January, 2010

As previously announced, Creed have opened a new boutique, currently its only U.S. store at 794 Madison Avenue at 67th Street in New York City. For those too far away to pop in and have a look, you can now see it via the power of YouTube video.The Creed boutique is open Monday through Saturday, 10:00 a.m. to 7:00 p.m. ET and Sundays from …

Erwin Creed to visit US this week

by Grant Osborne, 01st June, 2009

Erwin Creed, 28, seventh generation of the Creed fragrance house, will visit the U.S. from Paris this week to meet with his US team and inform them that a percentage of October sales in the US and Canada of new women's fragrance Acqua Fiorentina are to be donated to the National Breast Cancer Coalition Fund (www.stopbreastcancer.org).…

Creed for sale at Vatican store

by Grant Osborne, 04th December, 2008

The entire line of Creed fragrances are now available at the private Vatican store where the Vatican's 1,500 employees can purchase gifts for family and friends. Creed joins a range of other luxury brands at the three-floor store that offers everything from clothing to accessories to Vatican employees who must present their Vatican id…

Erwin Creed not to become TV star

by Grant Osborne, 02nd April, 2008

A sad day for Erwin Creed admirers. Creed, 27, the seventh generation of the House of Creed perfumers, has declined an offer from Philadelphia-based Banyan Productions to have his life made into a reality series. Though Creed described as "interesting" the idea from Banyan (which produces the home-renovation hit show &qu…

Creed to sponsor Polo event

by Danielle Cooper, 06th August, 2007

The Creed Fragrance Company has announced a move into the arena of sports sponsorship. The company will be taking a secondary sponsor's role in the exclusive Veuve Clicquot Cup finals which will be played at the Greenwich Polo Club in Greenwich, Connecticut on September 16, 2007.Adam Brecht, Director of Corporate Communications for C…

Exclusive: Erwin Creed's Birthday Wish

by Grant Osborne, 14th December, 2006

Erwin Creed for his 26th birthday on Friday (15th December) is announcing that a portion of proceeds from U.S. sales of Creed's new Royal Ceylan fragrance will benefit the Natural Resources Defense Council. Erwin Creed is the seventh generation of the dynastic House of Creed in Paris that has served more than 10 royal houses and world…