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Chanel unveil latest No. 5 film

15th October, 2014

As reported yesterday, today sees the Premiere of "The One That I Want," a new promotional film for Chanel No. 5 directed by Baz Luhrmann and starring Gisele BŁndchen. You can see the full video below. …

Baz Luhrmann returns to direct new Chanel No. 5 Commercial starring Gisele BŁndchen

14th October, 2014

Tomorrow, Chanel will premiere "The One That I Want," a new promotional film for Chanel No. 5. The film is produced, conceived, and directed by auteur filmmaker Baz Luhrmann, with production design by Oscar-winner Catherine Martin, and features Supermodel Gisele BŁndchen. Luhrmann previously directed the No.5 film in 2004, with Actress Ni…

Chanel launch Eau de Parfum of Bleu de Chanel

18th August, 2014

At the end of the month, Chanel will be adding an Eau de Parfum to their Bleu de Chanel range. Bleu de Chanel debuted in 2010.The new Eau de Parfum, composed by in-house perfumer Jacques Polge, is described by Chanel as being: "...an intense variation that follows on from its predecessor while carving out its own amber and sensual territ…

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Chanel add Parfum Extrait and Body Cream to Coco Noir range

14th August, 2014

Later this month, Chanel are expanding the Coco Noir range to include a parfum and body cream. The parfum was created by in-house perfumer Jacques Polge, who also created the original Eau de Parfum.The company say:The Parfum follows and yet breaks with the original accord, to better release its quintessence. A new writing emerges, inscrib…

New promos from Mugler, Chanel and Dolce & Gabbana

26th February, 2014

Here are the latest promos from Thierry Mugler, Chanel and Dolce & Gabbana for Alien, Chance and Dolce respectively.Alien Thierry Mugler - The FilmThe awakening of the Sun Goddess in the light of the sun in its zenith... she seizes its energy, her life-source is restored and she begins to glow. Her entire being is host to this intense ene…

Chanel to update bottle for No.5 Eau Premiere

17th February, 2014

Chanel are repackaging its 2007 fragrance, No. 5 Eau PremiŤre from May. The new bottle is closer in style to its older sibling, No. 5. It will be available as 50ml and 100ml.No. 5 Eau PremiŤre was launched in 2007, and was created by perfumer Jacques Polge. Notes include : Neroli, May rose, Iris, Jasmine, Ylang ylang, Amber, Vetiver, San…

Harrods' "Fragrance Explosion" to start later this week

19th August, 2013

Harrods has announced a late summer programme of olfactory events entitled "Meet the Perfumers". The in-store talks, masterclasses and one to one consultations will take place from Thursday 22nd August to Thursday 19th September. The series includes highlights such as "The Art of British Perfumery", a masterclass with Floris perfumer Sh…

Chanel's Jacques Polge to retire. Son, Olivier Polge to replace him

05th July, 2013

Chanel have announced the arrival of Olivier Polge (pictured) as Perfumer in the Chanel Fragrance Laboratory, alongside his father Jacques Polge and Christopher Sheldrake. Polge Jr. has worked at IFF since 1998 and had created fragrances such as Dior Homme, Flowerbomb and Guerlain's Cuir Beluga. Jacques Polge joined Chanel in 1978 will c…

An Interview with Christopher Sheldrake - Perfumer and Director of Research & Development at Chanel

by Grant Osborne, 28th May, 2013

I admit, I was a bit nervous about this meeting. I was at Chanel HQ in Paris -- everyone is impeccably dressed. I felt somewhat out of place when I arrive in cherry red Dr Marten boots, torn jeans, and a t-shirt with a logo of a famous fragrance on it. I was here to meet Christopher Sheldrake Ė Perfumer, and Director of Research and Devel…

Chanel release previously unseen footage of Marilyn Monroe on No. 5

15th November, 2012

Chanel have released a promotional video which features unseen images and audio of Marilyn Monroe on Chanel No. 5. The video includes images of Monroe in bed with a bottle of the fragrance on her bed side table, and audio of Monroe telling a journalist how she wears the fragrance to bed.The video is part of the Inside Chanel website, whic…

Chanel unveil Brad Pitt campaign

15th October, 2012

Chanel have unveiled their new campaign for Chanel No. 5, which features Brad Pitt. This is a first time a man has been used by the face of the fragrance, which has previously been advertised by Nicole Kidman and Audrey Tatou amongst others.The ad, shot in black and white, can be seen below:Here's the official release notes from Chanel :B…

Chanel tease Brad Pitt No. 5 campaign

11th October, 2012

Chanel are teasing their upcoming campaign for Chanel No. 5 featuring actor Brad Pitt. The videos, which can be viewed on the company's YouTube channel feature a still image of Pitt, with several phrases: "What's the mystery?", "Are you going somewhere?" and "Do you feel lucky?".As announced in May, this is the first time Chanel have used…