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Penhaligon's launch Bayolea as official scent for "London Collections: Men 2014"

09th June, 2014

The name of the fragrance is not new for the company. Penhaligon's had a range of hair tonics and bay rum products under this name many years ago. And though it was discontinued to the public many years ago, it is rumoured that some of the range continued a small production run for a particular important client.Bayolea will be available f…

Axe teams up with the X-Men, P-Rod and Mr. Cartoon

13th May, 2014

Axe have announced a partnership with 20(th) Century Fox's X-Men: Days of Future Past to create movie-themed gift sets, new content, and access to the star-studded film premiere. The brand are also collaborating on a separate project with tattoo artist, Mr. Cartoon and Skateboarder, P-Rod.In their collaboration with the X-Men, Axe are lau…

Axe promoting new fragrance, Black Chill, with chance to win Extreme Sports weekend in Sweden

20th October, 2013

The latest fragrance in men's grooming range Axe is Black Chill. The product is being launched with a chance to win a weekend of extreme winter sports in Sweden.Consumers can enter by purchasing Axe Black Chill from Meijer, Target, Commissary, Walgreens or ShopRite before 15th November 2013.The fragrance has notes of citrus, mint and ceda…

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Lynx promote Musicstar fragrance with all night party at Ally Pally (pics)

by Grant Osborne, 02nd November, 2010

Top: Professor Green is interviewed by a (what we are told is a) Lynx MynxMiddle: Wiley and other members of Roll Deep arrive at London’s Alexandra Palace to perform at the Lynx All NighterBottom: Ms Dynamite performing at Alexandra Palace.In the UK and Ireland Lynx Musicstar is available exclusively from Tesco. …

Brut providing Help for Heroes

by Grant Osborne, 11th September, 2010

UK: Brut, the iconic men’s fragrance, is hosting a fund-raising event for Help for Heroes at Battersea Millennium Arena on Sunday 19th September. In keeping with the military theme of Help for Heroes, Brut want you, along with your family and friends, to come along and put yourself through a military Personal Fitness Assessment. That’s tw…

Lynx adds new shower gel to range

by Grant Osborne, 14th May, 2010

This summer Lynx have added a new additon shower range – Lynx Rise. According to Lynx, "this revitalising new shower gel ensures guys ‘wake up and stay alert’, giving them a boost in the morning that will last throughout the day and helping them stay tuned to the dating details."As well as blends of Himalayan minerals and lime extract the…

Miomia owner, Katie Chang, writing for NYT Style Blogs

by Grant Osborne, 18th February, 2010

Katie Chang, owner of Brooklyn apothecary Miomia, is now writing for the New York Times T Style blog on the subject of men's grooming. Her first post was in November and Chang has covered subjects from razors to hair powder. And men's candles (men's candles...?). The blog can be found here, and fans of the Miomia store may also be pleased…

Ann Gottleib designs Lynx Twist

by Grant Osborne, 14th January, 2010

Unilever have announced Lynx Twist (known in the US as Axe). The new fragrance was designed by Ann Gottleib and takes a nod to traditional high-end fragrances as it features top, middle and base notes, so that the fragrance changes over time. Previously Axe / Lynx fragrances tended to stay constant with their aroma.According to Lynx: "The…

Aramis create Cool Blend of signature scent

13th January, 2010

Estee Lauder's Aramis division is launching a modern interpretation of its signature scent. The new variant is named Aramis Cool Blend and is due to launch in March 2010. The original Aramis was launched in 1965.Aramis Cool Blend contains note of bergamot, lemon, lime, jasmine, sage, cinnamon, cardamom, amber, sandalwood and leather.The f…

New men's fragrance and grooming range: Will for Men

by Grant Osborne, 11th January, 2010

William Neely Cosmetics have introduced a line of men's fragrance and grooming products, named "Will". The range was created by Neely because he wanted a fragrance that was "subtle, classic and clean". The fragrance has herbal and citrus top notes, floral heart, and a woody moss dry down and comes in a French crystal bottle with silver…

Grooming Lounge announce own range of products

by Grant Osborne, 13th October, 2005

After three-plus years of testing within the walls of its Washington, D.C. location, Grooming Lounge, a previous sponsor of the Basenotes Awards, is introducing its own line of shaving solutions. Conceptualized, tested and approved by the company’s team of Master Barbers and Skin Care Experts, Grooming Lounge products offer no-hassle so…