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Axe teams up with the X-Men, P-Rod and Mr. Cartoon

13th May, 2014

Axe have announced a partnership with 20(th) Century Fox's X-Men: Days of Future Past to create movie-themed gift sets, new content, and access to the star-studded film premiere. The brand are also collaborating on a separate project with tattoo artist, Mr. Cartoon and Skateboarder, P-Rod.In their collaboration with the X-Men, Axe are lau…

Unilever's latest Axe/Lynx offering to promote 'Peace One Day'

20th January, 2014

Peace One Day's objective to raise awareness of the International Day of Peace (21 September each year): "a day for wide-scale community action, and a day for the United Nations agencies and aid organisations to safely carry out life-saving work." Founded in 1999 by the British documentary filmmaker and actor Jeremy Gilley. Unanimously a…

Axe promoting new fragrance, Black Chill, with chance to win Extreme Sports weekend in Sweden

20th October, 2013

The latest fragrance in men's grooming range Axe is Black Chill. The product is being launched with a chance to win a weekend of extreme winter sports in Sweden.Consumers can enter by purchasing Axe Black Chill from Meijer, Target, Commissary, Walgreens or ShopRite before 15th November 2013.The fragrance has notes of citrus, mint and ceda…

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Lynx promote Musicstar fragrance with all night party at Ally Pally (pics)

by Grant Osborne, 02nd November, 2010

Top: Professor Green is interviewed by a (what we are told is a) Lynx MynxMiddle: Wiley and other members of Roll Deep arrive at London’s Alexandra Palace to perform at the Lynx All NighterBottom: Ms Dynamite performing at Alexandra Palace.In the UK and Ireland Lynx Musicstar is available exclusively from Tesco. …

20-year-old Lynx after shave fetches £210 ($330) on eBay

by Grant Osborne, 06th October, 2010

We're used to seeing vintage bottles of Guerlain and Caron fetch a pretty penny on eBay, but yesterday a twenty year old bottle of Lynx aftershave (known as Axe in the US, France and elsewhere) named Tempest fetched a whopping £210 (£330). The seller, vindaloofood, told Basenotes his story. "I had no idea at first that Lynx Tempest was…