Latest Articles

L'Oreal to take over Puma fragrance license from 2015

29th September, 2014

L'Oreal have signed a license agreement to create fragrances for sports brand, Puma, which will be effective from 1 January 2015. Puma's existing contract with Procter & Gamble will terminate at the end of 2014.Above : Promo for 2011's Puma Jam duo feat. Usain Bolt.Puma's first foray into the fragrance world was in 1997 with the launch of…

International goalkeeper, Joe Hart, to front Boss Unlimited campaign

28th April, 2014

Hugo Boss have signed England football player, Joe Hart, for their #SuccessBeyondTheGame and Boss Bottled Unlimited fragrance campaign. Hart is goalkeeper for England and Manchester City.     Hugo Boss Parfums is delighted to announce the signing of International goalkeeper, Joe Hart to front the 2014 ‘Success B…

P&G create scent for Lacoste L!VE range

19th April, 2014

Procter & Gamble have created a new fragrance for Lacoste's Lacoste L!VE collection. According to the brand, "the fragrance will make help you to see beyond the obvious. New Fragrance. New perspective."The new Lacoste L!VE fragrance is a whole new chapter for LACOSTE fragrances. The unique design, concept and holistic campaign appeal to a…

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Hugo collaborates with Kate Boy, Nina Kraviz and Kasper Bjørke for limited edition version of Hugo

08th April, 2014

Hugo Boss have launched a limited edition Music Edition of Hugo Man, which will contain a download code to access three tracks by Kate Boy, Nina Kraviz and Kasper Bjørke. Hugo was first launched in 1995, and contains notes of green apple, pine needles, sandalwood and cedarwood   They say: Music has always been a tr…

Vistors to Frankfurt airport get to try Boss Bottled Unlimited first

16th December, 2013

Hugo Boss are to launch Boss Bottled Unlimited next year, but visitors to Heinemann Duty Free in Frankfurt airport can buy the fragrance now. The scent is said to "reinvent the classic masculine fougere with a unique combination of invigorating green notes." Notes include mint, cistus and "aromatic masculine woods". …

Yohji fragrance return leads to sell out

22nd August, 2013

The original fragrances by Yohji Yamamoto, Yohji and Yohji Homme were relaunched earlier this month and sold out in their first week of sale in Selfridges London and online. The fragrances were originally launched in partnership with Jean Patou in the mid-nineties, but after Patou's acquisition by Procter & Gamble, the license was left to…

P&G Prestige to launch Hugo flanker 'Red' in January

12th December, 2012

P&G Prestige are adding to the Hugo family with Hugo Red - expected to launch in January 2013 – the twentieth anniversary of the original Hugo fragrance. The fragrance is based around two accords – cold metal, which they are calling "solid chill" and hot metal, or "liquid heat".   Solid chill…

Gwyneth Paltrow face for new Boss scent : Boss Nuit pour Femme

14th May, 2012

Gwyneth Paltrow has been announced as the face of Boss Nuit pour Femme, which is expected to launch in the autumn of this year. Paltrow joins other actors fronting Boss scents, which include Jared Leto (Hugo Just Different), Sienna Miller and Orlando Bloom (Boss Orange).The new fragrance is said to be inspired by the little black dress.Pa…

Dolce & Gabbana to launch The One Sport next month

by Grant Osborne, 06th January, 2012

Dolce & Gabbana are to launch their latest men's fragrance, The One Sport, next month. The scent will be available at the start of February in the UK, with an Italian launch later in the month. The rest of the world will get to the scent before the Olympics, starting with the US in March.Dolce & Gabbana The One Sport was created by the te…

New Boss in Motion Limited Edition : Made for Summer

by Grant Osborne, 11th July, 2011

Hugo Boss have launched Boss in Motion Made for Summer – inspired by the spirit of Boss Orange. According to Boss "Made for Summer is a fresh fragrance, capturing the power, energy and passion of summer whilst inspiring the wearer to share this vibrancy with all those around him. The fragrance activates the feeling of anticipation of a g…

Designer Parfums acquire Jean Patou rights from Procter & Gamble

01st July, 2011

Fragrance house, Jean Patou has been acquired by UK-based Designer Parfums, who also create fragrances for Agent Provocateur, Jean Louis Scherrer, Aigner Parfums and Worth. Dilesh Mehta, Managing Director of Designer Parfums said “I am truly delighted and excited by this great addition to our collection of brands. We will re-affirm the Je…

Jared Leto to be face of new Hugo Scent : Hugo Just Different

by Grant Osborne, 04th May, 2011

Hugo Fragrances is have announced the signing of American musician, actor and director, Jared Leto, as the face of its new male fragrance: Hugo Just Different. Leto is also confirmed as the face of original Hugo fragrance and will star in new TV and print campaigns for both scents rolling out globally as of July 2011.Gerd von Podewils, Gl…