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Baz Luhrmann returns to direct new Chanel No. 5 Commercial starring Gisele Bündchen

14th October, 2014

Tomorrow, Chanel will premiere "The One That I Want," a new promotional film for Chanel No. 5. The film is produced, conceived, and directed by auteur filmmaker Baz Luhrmann, with production design by Oscar-winner Catherine Martin, and features Supermodel Gisele Bündchen. Luhrmann previously directed the No.5 film in 2004, with Actress Ni…

Microsoft advertise new Xbox game with fake perfume ad

09th September, 2014

Microsoft created a fake ad at the weekend to advertise the game Destiny for its Xbox games console. Due to rival Sony having an exclusive deal to market the game in the UK, Microsoft made a fake perfume ad for the game.The message has now been replaced by a message saying:Hi. There are some great Xbox One offers available at the moment. …

Marc Jacob's Daisy Tweet Shop comes to London

15th August, 2014

Last February as part of New York Fashion week, Marc Jacobs opened a pop-up shop with a difference. Instead of paying for items with cash, you pay with social media using the hashtag #MJDaisyChain. Now the company has opened a London version of the store, which opens todayDaisy Marc Jacobs Tweet Shop is at 4 East Piazza*, Covent Garden WC…

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Axe teams up with the X-Men, P-Rod and Mr. Cartoon

13th May, 2014

Axe have announced a partnership with 20(th) Century Fox's X-Men: Days of Future Past to create movie-themed gift sets, new content, and access to the star-studded film premiere. The brand are also collaborating on a separate project with tattoo artist, Mr. Cartoon and Skateboarder, P-Rod.In their collaboration with the X-Men, Axe are lau…

Clarins announce Georgia May Jagger as new face of Angel

06th May, 2014

Clarins Fragrance Group have announced Georgia May Jagger as the new face of Angel by Thierry Mugler. A new ad visual is set to launch in June, followed by a new TV commercial in the autumn.Jagger – who follows in the footsteps of her mother, Jerry Hall, who was the face of Angel twenty years ago – said on her Twitter account:So proud to …

International goalkeeper, Joe Hart, to front Boss Unlimited campaign

28th April, 2014

Hugo Boss have signed England football player, Joe Hart, for their #SuccessBeyondTheGame and Boss Bottled Unlimited fragrance campaign. Hart is goalkeeper for England and Manchester City.Hugo Boss Parfums is delighted to announce the signing of International goalkeeper, Joe Hart to front the 2014 ‘Success Beyond The Game’ campaign and new…

Unilever's latest Axe/Lynx offering to promote 'Peace One Day'

20th January, 2014

Peace One Day's objective to raise awareness of the International Day of Peace (21 September each year): "a day for wide-scale community action, and a day for the United Nations agencies and aid organisations to safely carry out life-saving work." Founded in 1999 by the British documentary filmmaker and actor Jeremy Gilley. Unanimously a…

Axe promoting new fragrance, Black Chill, with chance to win Extreme Sports weekend in Sweden

20th October, 2013

The latest fragrance in men's grooming range Axe is Black Chill. The product is being launched with a chance to win a weekend of extreme winter sports in Sweden.Consumers can enter by purchasing Axe Black Chill from Meijer, Target, Commissary, Walgreens or ShopRite before 15th November 2013.The fragrance has notes of citrus, mint and ceda…

Penhaligon's announce promo film for upcoming Iris Prima fragrance + London Fashion Week News

28th August, 2013

Penhaligon's have released a promotional film to accompany their upcoming fragrance, Iris Prima. The fragrance was created in partnership with the English National Ballet, who are asked in the film to describe the "Scent of the Ballet." The fragrance is due to launch next month and was created by master perfumer Alberto Morillas. Penhali…

Avon to offer preview of new Fergie fragrance

16th November, 2012

Avon have announced that Fergie's third fragrance, Viva, which is due to be launched in February next year, will have an advanced preview on "Cyber Monday" (November 26th). Viva will be available to customers on this day only as part of an online exclusive beauty gift set."My fans are so amazing and loyal, I wanted to do something special…

Perfume House to advertise upcoming fragrance with famous man

24th October, 2012

Australian actor Simon Baker is to be the face of a new men's Givenchy fragrance to be launched in Spring 2013. No other details have been announced about the fragrance apart from who the person is in the advertising campaign.Baker has starred in The Devil Wears Prada and The Mentalist.Givenchy global president, Thierry Maman, told trade …

Chanel unveil Brad Pitt campaign

15th October, 2012

Chanel have unveiled their new campaign for Chanel No. 5, which features Brad Pitt. This is a first time a man has been used by the face of the fragrance, which has previously been advertised by Nicole Kidman and Audrey Tatou amongst others.The ad, shot in black and white, can be seen below:Here's the official release notes from Chanel :B…