Latest Articles

Marc Jacob's Daisy Tweet Shop comes to London

15th August, 2014

Last February as part of New York Fashion week, Marc Jacobs opened a pop-up shop with a difference. Instead of paying for items with cash, you pay with social media using the hashtag #MJDaisyChain. Now the company has opened a London version of the store, which opens todayDaisy Marc Jacobs Tweet Shop is at 4 East Piazza*, Covent Garden WC…

Basenotes Readers Awards – Winners to be revealed live on the internet TODAY!

21st May, 2014

Most awards ceremonies are held in some swanky venue, with glittering star presenters and no-expense-spared food and drink. Well we will be having the ceremony for the Basenotes Reader Awards today. And you're all invited!But we don't need swanky venues etc – because we live on the Internet, we'll be announcing the winners of the awards t…

Lady Gaga reveals Fame fragrance ad

18th July, 2012

Lady Gaga has revealed to her Twitter followers the ad campaign for her forthcoming Fame fragrance. The advert features Lady Gaga posing nude, with tiny men crawling on her. The campaign was shot by Stephen Klein.Lady Gaga said on Twitter:i won't lie I'm a bit nervous. its been a while since i've shared some work with you. But i'm so prou…

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Kenneth Cole uses Egypt unrest to promote Spring collection.

by Grant Osborne, 04th February, 2011

Fashion designer Kenneth Cole caused outrage last night, when a tweet posted on the company's twitter page used the situation in Egypt to promote his latest fashion collection. The tweet, which has now been deleted read:Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bitl.y…

Amouage launch official Facebook page and offers sneaky peek of Opus IV, which will raise funds for HIV/AIDS awareness

by Grant Osborne, 02nd November, 2010

Fragrance house Amouage have launched an official Facebook page, which offers a place to share news and Amouage information for users of the popular social network site. Creative Director of Amouage, Christopher Chong announced the page on his Twitter account, stating "Since there are so many wannabe Amouage Facebook pages I have just sta…

Live Tweeting from tonight's Scratch + Sniff event

by Grant Osborne, 26th October, 2010

Tonight's Scratch and Sniff event is now sold out - but for those of you on Twitter unable to make it, Basenotes will be tweeting live from the event. Tonight's theme is fragrance and the movies, and is presented by James Craven who is the expert from Les Senteurs.Founder of Scratch + Sniff, Lizzie Ostrom says of tonight event:From the go…

Amusing celebrity perfume names 'trending' on Twitter

by Grant Osborne, 11th November, 2009

People on Twitter have been making up amusing names for fictional perfumes by celebrities, and it is currently the number one trend on the popular social networking site.Some of the favourites we've seen so far (and we are able to publish!) include:Bee hive by Amy Winehouse (Tweeted by Princesa_Joli) Trendy by Twitter (NickC_Stewart)F**…