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Nicki Minaj's fragrance Pink Friday to feature pink 'wig'

07th September, 2012

Pink Friday the first fragrance by singer Nicki Minaj is to debut later this month. The fragrance was previously in development with Give Back brands, but the Nicki Minaj license was acquired (along with Justin Bieber's) by Elizabeth Arden earlier this year.The fragrance, created by Firmenich, contains notes of Star fruit, Italian manda…

IFF's Loc Dong and Jean-Marc Chaillan create Taylor Swift's Wonderstruck Enchanted

20th July, 2012

Wonderstruck Enchanted is Taylor Swift's follow up to last years Wonderstruck fragrance, which was launched in collaboration with licensee, Elizabeth Arden Inc. The fragrance was created by IFF perfumers: Loc Dong, and Jean-Marc Chaillan and is described as an oriental gourmand fragrance.Notes for Wonderstruck Enchanted include wild berri…

Arden acquire licenses for True Religion, BCBG Max Azria and Ed Hardy from New Wave fragrances

01st June, 2012

Elizabeth Arden Inc announced yesterday that it has acquired the fragrance license portfolio from New Wave Fragrances which include True Religion, BCBG Max Azria and Ed Hardy.Originally introduced in 2008 and inspired by the tattoo art of Don Ed Hardy, the Ed Hardy fragrance portfolio has expanded and now also includes the Love & Luck, He…

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Elizabeth Arden Sign Fragrance Licensing Agreement With Danielle Steel

22nd September, 2005

Elizabeth Arden announced today that the Company signed an exclusive global licensing agreement with Danielle Steel, the internationally acclaimed novelist, to develop and market her own line of fragrance products to debut debut in the US in Autumn 2006.The partnership marks the author's entry into the prestige fragrance market -- the col…