Latest Articles

Maria Sharapova to front Avon fragrance duo: Luck for Him and Her

18th June, 2014

Tennis player Maria Sharapova will be the face of Avon Luck, two new fragrances for men and women. The Avon Luck scents "celebrate life’s good fortunes, amazing events and infinite possibilities."“I am excited to represent Avon Luck, a fragrance that reminds us to savor and truly enjoy our triumphs,” says Sharapova. “I always say the hard…

Avon Femme is Avon's newest scent

17th April, 2014

Avon's newest fragrance for women is Avon Femme. According to Avon, the fragrance "lets you shine like a star by adding a touch of feminine elegance to your every day" They continue: This glamorous and sophisticated scent evokes an elegant contrasting combination of sparkling freshness and a floral bouquet of jasmine and magnolia. The sce…

Olivia Wilde is new face of Today. Tomorrow. Always. Fragrances

20th September, 2013

Avon have announced that Tron: Legacy actress Olivia Wilde will be the new face of their Today Tomorrow Always fragrance trio. The range was first launched in 2004, with Salma Hayek fronting the scents. "I am honored to be partnering with Avon as the face of the Today. Tomorrow. Always. fragrances," explained Wilde. "The collection is mad…


Avon to offer preview of new Fergie fragrance

16th November, 2012

Avon have announced that Fergie's third fragrance, Viva, which is due to be launched in February next year, will have an advanced preview on "Cyber Monday" (November 26th). Viva will be available to customers on this day only as part of an online exclusive beauty gift set."My fans are so amazing and loyal, I wanted to do something special…

Jon Bon Jovi to be face of Unplugged fragrance duo by Avon

03rd July, 2012

Avon have announced that they are launching two new fragrances, Unplugged for Him, and Unplugged for Her. The scents are due to launch in October and November, via Avon catalogues and the website. Jon Bon Jovi is the face for the two fragrances."Avon, and the Avon Foundation for Women, have given support and a voice to those in need for d…

Coty withdraws from Avon bid

17th May, 2012

Coty announced on Monday that it was withdrawing its $10.7bn bid on Avon after two months of pursuit. In a letter to Avon's board, Coty chairman Bart Becht said "While we have waited patiently, Avon's Board has now had more than two months to consider whether to engage in discussions and permit us to conduct due diligence ... I find it re…

'Coty calling...": Avon rejects Coty's acquisition attempt

by Grant Osborne, 02nd April, 2012

Earlier today Coty (the company behind Cool Water, J.Lo, Bottega Veneta fragrances and more) wrote to Avon's Board of Directors announcing that it has submitted a non-binding proposal to acquire Avon Products for $23.25 per share in cash in a mutually agreeable and negotiated transaction. The offer was later rejected by Avon who said …

Avon introduce Today Tomorrow Always Forever

27th February, 2012

Avon are launching Forever - the latest fragrance in the Today Tomorrow Always series. The new fragrance contains notes of orange blossom, pink pepper and musk; and is fronted by Salma Hayek, who says "I know love can Forever surprise me, time and time again.".The fragrance is available as 50ml Eau de Parfum, Body Lotion and Shower Gel. …

New from Avon : Step into Sexy

by Grant Osborne, 21st October, 2011

“At Avon, beauty means finding a great new fragrance like Step Into Sexy, but it also means championing economic empowerment and improving the lives of women around the world,” says Lily Destefano, Avon’s Vice President of Marketing, North America Beauty. “It’s very special to work with someone like Christy who shares our Avon values.”The…