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This month sees launch of L'Eau D'Issey pour Homme Sport and start of 'Sport Emotions' video campaign.

by Grant Osborne, 05th March, 2012

The video is accompanied by text describing the feeling of the free-faller. It begins: "Altitude 4,000 metres. Drop zone in sight. The side door of the plane slides open with a rumble. The rushing air pins me to the fuselage. Hands clenched, standing firm, I struggle against the wind and give a last glance to the patchwork of colours un…

Dior refresh Homme Sport marketing, maybe because of the Olympics perhaps...

05th March, 2012

Dior have refreshed their print and television advertising for Dior Homme Sport. The new ads feature Jude Law, who has been the face of Dior Homme fragrances since 2008.The print ads were created by photographer Peter Lindbergh, and the commercial was directed by John Cameron Mitchell.The fragrance was originally launched in 2008. …

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New fragrance : Chanel Allure Homme Sport Eau Extrême

27th February, 2012

Chanel is introducing a new version of its Allure Homme Sport fragrance: Allure Homme Sport Eau Extrême. The fragrance has been created by Chanel perfumer Jacques Polges and contains notes of mandarin, cypress, white musc, tonka bean, cedar, sandalwood and black pepper.The print and television advertising was directed by Kathryn Bigelow (…

Mugler announces A*Men Pure shot and teases Alien Essence Absolue

by Lila Das Gupta, 07th February, 2012

Thierry Mugler has announced that it is to release a new fragrance in the A*men series. A*men Pure Shot will be available from May 2012.The face of the fragrance is Oscar Pistorius, the South African athlete who has won several medals as a sprinter at international sports events. Pistorius will take part in the 2012 Olympic Paralympic ga…

Dolce & Gabbana to launch The One Sport next month

by Grant Osborne, 06th January, 2012

Dolce & Gabbana are to launch their latest men's fragrance, The One Sport, next month. The scent will be available at the start of February in the UK, with an Italian launch later in the month. The rest of the world will get to the scent before the Olympics, starting with the US in March.Dolce & Gabbana The One Sport was created by the te…