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"It's All Because Of Tom Ford" - The London Launch Of Thameen

by Persolaise, 18th September, 2013

When I meet him at the London launch of Thameen, the soft-spoken Saudi entrepreneur, Basel Binjabr, is insistent that his venture should not be seen as a Middle Eastern brand. "It's not Saudi," he says. "It's a company based in London, using German-made oils made by German and French perfumers. I created the company in the UK. It's called…

New Brand Thameen launches at Selfridges

11th September, 2013

Thameen is a new London-based fragrance house. The founder and artistic director of the house is Basel Binjabr, who as a young boy was frequently taken to visit the ‘Attars’ (perfume oil sellers) of Riyadh patronised by his father. Basel Binjabr’s olfactory memories and strong emotional connection to scent never faded and led to his creat…