Latest Articles

Marc Jacob's Daisy Tweet Shop comes to London

15th August, 2014

Last February as part of New York Fashion week, Marc Jacobs opened a pop-up shop with a difference. Instead of paying for items with cash, you pay with social media using the hashtag #MJDaisyChain. Now the company has opened a London version of the store, which opens todayDaisy Marc Jacobs Tweet Shop is at 4 East Piazza*, Covent Garden WC…

ODOU Magazine – issue two available now

06th May, 2014

ODOU – the fragrance magazine founded by Liam Moore – has launched its second issue. The magazine describes itself as one that "explores scent and perfume through themes such as memory, science, art, design, personal reflections, photography and many more"In issue two, Perfumer Maggie Mahboubian is challenging the perfume blogosphere’s be…

Interview with Robin K of Now Smell This

by Grant Osborne, 28th April, 2014

If you like fragrance and hang around the internet, then you probably will have come across Robin K's Now Smell This. The site is one of the longest-running fragrance blogs, and next year will celebrate its tenth year. We spoke to Robin at the end of last year to find out how she got started, how she keeps going, and plans for the future.…

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Show featuring PK Perfumes nominated for Taste Awards

14th November, 2013

A radio show featuring PK Perfumes has been nominated for two Hollywood Entertainment awards. The Taste Awards are the premier broadcast awards celebrating the year’s best achievements in food, fashion, home and lifestyle programs on television, in film, online, and on radio.Last week the Finalists were announced by the Academy of Media T…

Life in Scents : New fragrance podcast from Scratch & Sniff

by Grant Osborne, 19th August, 2011

Odette Toilette, the nose behind the Scratch+Sniff Events, and radio producer Jo Barratt, have launched a fragrance podcast called Life in Scents: “Life in Scents is a new take on the interview show. Each edition, a high-profile guest remembers the smells that have meant something to them through their life, from the day-to-day odours of …

Profumo.it perfumer Dominique Dubrana will be holding a “live democratic interview”

by Walker Minton, 26th September, 2010

Profumo.it perfumer Dominique Dubrana will be holding a “live democratic interview” on WAFTbyCarol. This is a new concept, the interview is open to the public and he will answer questions in real time.It will start on the 28th and may last one or more days, depending on how the process is progressing. Questions will be taken about natur…

Alec Lawless appears as The Victorian Perfumer on BBC TV and Launches New Fragrance: Empress Of India

by Walker Minton, 12th August, 2010

Alec Lawless, founder and perfumer at Essentially Me Artisan Perfumery, is to appear in the fourth episode of a BBC2 TV series "The Victorian Pharmacy" scheduled tonight (Thursday 12th August at 9pm). On the progamme he works with the three presenters to create a new fragrance using traditional ingredients. The perfume will also…

@FragrantReviews - perfume reviews in 140 characters or less - new Twitter account to follow

by Grant Osborne, 04th August, 2010

Basenotes forum regulars, GBlue and Candy Perfume Boy (formerly libertine) have started a new Twitter account @FragrantReviews where fragrances are reviewed in 140 characters or less. So far, fragrances that have been reviewed include Kenzo Flower, Womanity and Tuca Tuca. In a world where time is of the essence, this may be the easiest w…

New Book: Quintessentially Perfume

by Grant Osborne, 14th June, 2010

Quintessentially Publishing have launched a new perfume book entitled Quintessentially Perfume. The book was compiled by perfume expert, Nathalie Grainger, and Roja Dove acted as creative director. The book features profiles on a range of brands, interviews with perfumers and general perfume articles, with contributions from Chandler Burr…

Anya McCoy starts new blog feature: Ask the perfumer

by Grant Osborne, 19th April, 2010

Anya McCoy of Anya's Garden and the Natural Perfumer's Guild has started a new section on her blog: Ask the Perfumer, where perfumistas and budding perfumers can ask Anya their questions about perfumery.Anya says: Answering questions about perfumery is second nature to me. I've hosted the huge Natural Perfumery group on Yahoo for almost s…

Michael Edwards launches 2010 version of Fragrances of the World

by Grant Osborne, 09th March, 2010

“Fragrances of the World is dedicated to the idea that choosing a fragrance should be a pleasure, not a problem. It is the key to finding and recommending the right fragrance,” said Michael Edwards. “I think every single store that sells fragrances, needs to have this book, because it’s like a dictionary for us. It’s very important, …

Miomia owner, Katie Chang, writing for NYT Style Blogs

by Grant Osborne, 18th February, 2010

Katie Chang, owner of Brooklyn apothecary Miomia, is now writing for the New York Times T Style blog on the subject of men's grooming. Her first post was in November and Chang has covered subjects from razors to hair powder. And men's candles (men's candles...?). The blog can be found here, and fans of the Miomia store may also be pleased…