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Baz Luhrmann returns to direct new Chanel No. 5 Commercial starring Gisele Bündchen

14th October, 2014

Tomorrow, Chanel will premiere "The One That I Want," a new promotional film for Chanel No. 5. The film is produced, conceived, and directed by auteur filmmaker Baz Luhrmann, with production design by Oscar-winner Catherine Martin, and features Supermodel Gisele Bündchen. Luhrmann previously directed the No.5 film in 2004, with Actress Ni…

Dior launch Dior Homme Parfum with promo film "Dior Homme Genesis"

13th October, 2014

Dior have launched a promo for their Dior Homme Parfum fragrance, entitled Dior Homme Genesis. The video features face of the fragrance, Robert Pattinson, and was directed by Romain Gavras. The film features the song Whole Lotta Love by Led Zeppelin.Dior Homme Parfum, created by in-house perfumer François Demachy, is described by the com…

4711 launch Wunder Wasser fragrance duo

14th May, 2014

4711 have launched Wunder Wasser for men and Wunder Wasser for women. According to 4711, the fragrances were "designed with young people aged from 20 to 40 in mind: women and men who are open for new and unexpected experiences"They continue: Wonders are something very special. Wonders lie in the eye of the beholder. They allow us to step …

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L'Artisan create promo video for new Explosions d'Emotions trio

28th April, 2014

L'Artisan Parfumeur have created a promotional video to accompany the new editions to its Explosions d'Emotions range. As previously reported, the range is available from next month and includes three fragrances created by in-house perfumer, Bertrand Duchaufour. The new fragrances are: Haute Voltige, Rapelle-Toi and Onde Sensuelle. …

Firmenich's Alberto Morillas and Honorine Blanc create Midnight Romance for Ralph Lauren

07th April, 2014

Firmenich's Alberto Morillas and Honorine Blanc have created Ralph Lauren's latest fragrance, Midnight Romance.Notes for the fragrance include raspberry, bergamot and lychee in the head; a heart of peony, jasmine and freesia; The base contains black vanilla, iris and ambrox.The promotional film has been directed by Bruce Weber, and feat…

Filmmaker creates a short film inspired by D&G Anthology fragrance

07th April, 2014

Filmmaker, Stephen Humphries, has created a short film inspired by Dolce & Gabbana’s Anthology fragrance, Le Bateluer. Humphries describes it as:A concept film based around Dolce & Gabbana’s Anthology fragrance collection that each bear the names of Tarot cards. As their marketing campaign did little to focus on this potent aspect I decid…

New promos from Mugler, Chanel and Dolce & Gabbana

26th February, 2014

Here are the latest promos from Thierry Mugler, Chanel and Dolce & Gabbana for Alien, Chance and Dolce respectively.Alien Thierry Mugler - The FilmThe awakening of the Sun Goddess in the light of the sun in its zenith... she seizes its energy, her life-source is restored and she begins to glow. Her entire being is host to this intense ene…

Unilever's latest Axe/Lynx offering to promote 'Peace One Day'

20th January, 2014

Peace One Day's objective to raise awareness of the International Day of Peace (21 September each year): "a day for wide-scale community action, and a day for the United Nations agencies and aid organisations to safely carry out life-saving work." Founded in 1999 by the British documentary filmmaker and actor Jeremy Gilley. Unanimously a…

Britney Spears releases new music video for latest song, Perfume

12th December, 2013

Britney Spears has released [strike]a four and a half minute advert for her perfumes, masquerading as[/strike] a music video for her latest song, perfume. The video mainly features Spears lounging about in her underwear.The most recent perfume launch from Britney Spears was Island Fantasy back in April, which features notes of tangerine, …

Dior open beauty store in London's Covent Garden and unveil Miss Dior exhibition in Paris

19th November, 2013

Last weekend, Dior opened a stand-alone beauty boutique in London's Covent Garden – and opened an exhibition dedicated to Miss Dior, which is taking place at le Grand Palais in Paris until November 25th. Dior say:The Dior Beauty Boutique will showcase the complete Dior beauty and fragrance un…

Penhaligon's announce promo film for upcoming Iris Prima fragrance + London Fashion Week News

28th August, 2013

Penhaligon's have released a promotional film to accompany their upcoming fragrance, Iris Prima. The fragrance was created in partnership with the English National Ballet, who are asked in the film to describe the "Scent of the Ballet." The fragrance is due to launch next month and was created by master perfumer Alberto Morillas. Penhali…

New from Calvin Klein : Down Town

19th August, 2013

Reaching the US on September 1st is Calvin Klein's latest feminine fragrance, Down Town. The fragrance is being launched by a promotional video directed by David Fincher and print campaign by Jean-Baptiste Mondino. Both star actress, Rooney Mara. The fragrance, created by Givaudan perfumer Caroline Sabas, is described as a soft, floral sc…