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L'Oreal to take over Puma fragrance license from 2015

29th September, 2014

L'Oreal have signed a license agreement to create fragrances for sports brand, Puma, which will be effective from 1 January 2015. Puma's existing contract with Procter & Gamble will terminate at the end of 2014.Above : Promo for 2011's Puma Jam duo feat. Usain Bolt.Puma's first foray into the fragrance world was in 1997 with the launch of…

Beauté Prestige International sign 15 year license with Zadig & Voltaire

23rd June, 2014

Beauté Prestige International and Zadig & Voltaire have announced the signing of a Licensing Agreement for the creation, production and world distribution of perfumes under the Zadig & Voltaire brand name for the next 15 years. Previously the license for Zadig & Voltaire was held by Groupe Clarins.They say:Zadig & Voltaire, the pioneering…

Axe teams up with the X-Men, P-Rod and Mr. Cartoon

13th May, 2014

Axe have announced a partnership with 20(th) Century Fox's X-Men: Days of Future Past to create movie-themed gift sets, new content, and access to the star-studded film premiere. The brand are also collaborating on a separate project with tattoo artist, Mr. Cartoon and Skateboarder, P-Rod.In their collaboration with the X-Men, Axe are lau…

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Coty sign deal to create Vespa fragrances

17th February, 2014

Coty have partnered with Piaggio Group to create, develop and distribute a signature duo of fragrances for men and women under the Vespa brand.The first Vespa scooter was manufactured by Piaggio in 1946, and since then there have been 36 models. According to the press release:Vespa is one of Italy's most iconic brands. A symbol of Italian…

Coty sign up Enrique Iglesias for fragrance deal

29th January, 2014

Coty have announced a partnership with internationally singer and songwriter Enrique Iglesias to develop his own line of signature fragrances.Enrique Iglesias is one of the best-selling artists in history, with sales exceeding 100 million albums worldwide. He is also no stranger to the fragrance industry having starred in advertising camp…

Puig and Benetton enter fragrance licensing deal

19th November, 2013

Benetton Group and Puig announced today details of an exclusive, long-term global license agreement to create, develop and distribute new lines of United Colors of Benetton fragrances. The new licensing agreement will run from January 1, 2014.The first fragrance, a feminine developed for the masstige market, will be distributed through ma…

Make your car smell like Sonic sillage!

26th July, 2013

Did you ever want your car, office or any other small enclosed space to smell like the 'Green Hill Zone' level of Sonic the Hedgehog? Of course you did! Epic-Scents have created Scent Blasters featuring Sonic and pal, Tails. Sonic's fragrance is called "Sonic Breeze" and is described as "a fresh, floral scent reminiscent of a breeze in th…

Coty sign up Katy Perry

29th November, 2012

"I am honored to be working with Coty, which has produced some of my favorite fragrances," said Perry. "I'm excited to share what's next in my perfumed world as well as making Purr and Meow! more accessible worldwide!"Previously Perry's fragrance were under license to Gigantic Parfums …

Coty sign up Elite for fragrance deal

by Grant Osborne, 05th October, 2011

Coty Inc and modeling network, Elite announced today a partnership to develop and market a new line of fragrances. Elite has previously launched fragrances in 2006 in partnership with Jeanne Arthes.The new fragrance collection is set to launch in January 2012 and will include four fragrances that will "embrace the alluring beauty and glam…

Designer Parfums acquire Jean Patou rights from Procter & Gamble

01st July, 2011

Fragrance house, Jean Patou has been acquired by UK-based Designer Parfums, who also create fragrances for Agent Provocateur, Jean Louis Scherrer, Aigner Parfums and Worth. Dilesh Mehta, Managing Director of Designer Parfums said “I am truly delighted and excited by this great addition to our collection of brands. We will re-affirm the Je…

Lady Gaga and Coty in fragrance deal. But it's happening this time

by Grant Osborne, 17th September, 2010

This summer the internet was abuzz about Coty making a fragrance for Lady Gaga. Except they weren't. Steve Mormoris, senior vice president of global marketing for Coty Beauty told WWD at the time, "I know nothing of this project, It is a totally false rumor.". However WWD confirmed last week that it was actually happening. No further…

Coty Inc. and Roberto Cavalli Group Announce License Agreement for Cavalli Fragrances

by Grant Osborne, 21st July, 2010

Roberto Cavalli and Coty Inc. have announced that they have signed a license agreement for the creation, development, and distribution of "Roberto Cavalli" and "Just Cavalli" fragrances. The new agreement with Coty will start in July 2011, when the existing fragrance license agreement (with ITF) for "Roberto Cavalli" and "Just Cavalli" ex…