Latest Articles

Gwen Stefani launches new Harajuku Lovers collection (Pop Electric). No longer with Coty.

14th October, 2014

Gwen Stefani will launch a limited edition collection of her Harajuku Lovers range live on a 2-hour HSN primetime special. The new range, called "Pop Electric" has "has five new luscious scents packaged in vibrantly colored bottles that look like they've been dipped in molten chrome". The collection has being manufactured by a new company…

Pharrell Williams joins with Comme des Garçons to create GIRL

by Judith Brockless, 06th October, 2014

Pharrell Williams has joined with Comme des Garçons to create a new fragrance - which shares the name of his album released earlier this year - GIRL, ‘for girls and boys’, a celebrity scent with a difference. A long-time fan of Comme des Garçons, Williams has worked with Christian Astuguevieille (the creat…

Maria Sharapova to front Avon fragrance duo: Luck for Him and Her

18th June, 2014

Tennis player Maria Sharapova will be the face of Avon Luck, two new fragrances for men and women. The Avon Luck scents "celebrate life’s good fortunes, amazing events and infinite possibilities."“I am excited to represent Avon Luck, a fragrance that reminds us to savor and truly enjoy our triumphs,” says Sharapova. “I always say the hard…

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"Tonight, Basenotes, I'm Going To Be …" – Celeb fragrance wear-a-thon

by Get Lippie, 30th May, 2014

The packaging: Inside the whopping box, adorned with a huge picture of a pouting Pricey, is a Dali-esque nightmare of a red bottle topped off with a giant plastic pair of lips. And a keyring. In the shape of lips. Complete with lipgloss. Now, I write a blog called Get Lippie in my spare time, and even I have to admit that this is Too Much…

Loc Dong creates latest for Beyoncé

31st March, 2014

IFF perfumer, Loc Dong, has created the latest fragrance for Beyoncé. The new fragrance is called Rise, and according to Beyoncé "The spirit of Rise encourages women to be all that we are".Rise is a floral fragrance with top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet; middle notes of Gold Symphony Orchid, Freesia Blos…

One Direction's second fragrance : "It’s with the original notes but with some new stuff. "

04th March, 2014

Boy-band One Direction are following up their debut fragrance in April, with new fragrance : That Moment. According to band member, Harry Styles, the flanker shares similar notes with its predecessor. Styles says: "It’s with the original notes but with some new stuff. It’s taken things like pink grapefruit and jasmine and mixing them with…

Britney Spears releases new music video for latest song, Perfume

12th December, 2013

Britney Spears has released [strike]a four and a half minute advert for her perfumes, masquerading as[/strike] a music video for her latest song, perfume. The video mainly features Spears lounging about in her underwear.The most recent perfume launch from Britney Spears was Island Fantasy back in April, which features notes of tangerine, …

Richard E. Grant plans to launch fragrance

13th November, 2013

British actor, Richard E. Grant, is to launch a fragrance. The star of Spice World and Garfield 2 told Shortlist magazine "I always have 100 things on the go. I've been working on [the perfume] for two years."The scent is to include notes of lime, clove oil, juicy mandarin, white musk, tobacco, pepper oil and marijuana.The fragrance will …

Olivia Wilde is new face of Today. Tomorrow. Always. Fragrances

20th September, 2013

Avon have announced that Tron: Legacy actress Olivia Wilde will be the new face of their Today Tomorrow Always fragrance trio. The range was first launched in 2004, with Salma Hayek fronting the scents. "I am honored to be partnering with Avon as the face of the Today. Tomorrow. Always. fragrances," explained Wilde. "The collection is mad…

Katy Perry's Killer Queen perfume ad revealed

21st August, 2013

Katy Perry has unveiled the promo video for her latest scent, Killer Queen. The scent is the first Katy Perry fragrance created in collaboration with Coty, who signed up the singer last year in a licensing deal.The fragrance was created by perfumer Laurent le Guernec and contains notes of Dark Plum, Wild Berry, Bergamot, Red Velvet Flower…

Legendary Marvel ‘Generalissimo’, Stan Lee, partners with JADS International to create Stan Lee Signature Cologne

by Judith Brockless, 30th July, 2013

Legendary ‘Marvel’ and ‘POW! Entertainment’ creator and comic icon, Stan Lee, has partnered with JADS International to create Stan Lee Signature Cologne. ‘Fans know me best as someone who creates superhero characters and stories for comics, movies, TV and the web, so this is a highly exciting step for me to expand into the cologne world a…

First fragrance from One Direction, Our Moment

by Judith Brockless, 10th July, 2013

It was only a matter of time before One Direction released their very own celebrity fragrance, and now they have, with Our Moment. Band member Liam Payne explained at the launch at London’s ‘Gherkin’ that the move was prompted when ‘a fan started an online petition for us to launch a fragrance’. The scent is described as ‘sparkling, juic…