Articles

Ormonde Jayne to launch fragranced hair mists

by Danielle Cooper, 06th February, 2020

Luxury UK based fragrance house Ormonde Jayne have announced the spring launch of a hair mist to compliment their existing range of scented products and fragrances. The brand have told us "with our specially formulated composition that will fortify and condition your hair, the lingering scents of Ta'if, Ambre Royal, Osmanthus and…

Armani launch update to the Emporio Armani duo.

03rd February, 2020

Emporio Armani have launched an update to its 'With You' duo. The new fragrances are In Love With You Freeze and Stronger With You Freeze. They say, "Freeze the moment and make it last forever" The advertising campaign features actors Nicholas Hoult (X-Men, Mad Max: Fury Road, Skins) and Alice Pagani (Baby, Il per…

Givaudan Evaluator Interview part 1 - "Always Find Something Positive" Naila Hamayed

by Persolaise, 07th January, 2020

Over the last two decades - thanks at least in part to the efforts of websites like the one on which you’re reading these words - the role of the perfumer has enjoyed a higher profile amongst the general public. Not only do more people know that - surprise surprise - perfumes are composed by human beings. They’re increasingly …

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Maurer & Wirtz launch Extreme version of Otto Kern Signature

06th January, 2020

Maurer & Wirtz have launched a new version of Otto Kern Signature. This time the scent is launched as an 'Extreme' version - which takes the heart note of the classic fragrance (launched in 2008) and supplements it with strong and intense chords: "fruity pineapple, aromatic nutmeg and stimulating sage create a v…

Scent Verse: Poem For The Hills

by Eddie Bulliqi, 12th December, 2019

  Scent Verse is a poetry project curated by Basenotes writer Eddie Bulliqi that seeks to explore scent language and metaphors by publishing poems from contributors across different industries that either take scent as their inspiration or are very evocative of smell. If you are interested in being involved, please send a direc…

Red Wood and Green Wood added to DSquared2’s Wood Collection

12th December, 2019

DSquared have launched two new scents to their relaunched Wood range: Red Wood and Green Wood. The advertising campaign features the same image as the original Wood scents from last year, and features models Anna Ewers and Julian Schneider. The imagery was created by Mert & Marcus. Both scents are available as 30ml, 50ml and 100…

Providence Perfume get Drunk on the Moon

30th October, 2019

Drunk on the Moon is the latest fragrance created by Charna Ethier for her company, Providence Perfume Co. Notes include tuberose, rose, nutmeg, opoponax, peach and sandalwood The fragrance is named after the 1974 Tom Waits song of the same name, and is described as "A voluptuous buttery tuberose eau de Parfum with exotic spice…

PomadeShop launch Lucky Lulu Lily of the Valley Eau de Parfum

by Judith Brockless, 28th October, 2019

German hair-styling company, PomadeShop, has released a new vintage-style perfume, Lucky Lulu Lily of the Valley. Specialising in the types of pomade, brilliantine, hair cream and hair tonic which hark back to the 1920s - 1950s, PomadeShop also sells colognes and after shaves. Lucky Lulu is the first feminine brand they have revived. …

Lancome launch new fragrance, Idôle, in super slim bottle

by Judith Brockless, 10th September, 2019

Lancôme has launched its new feminine fragrance, Idôle, accompanied by the new face of the brand, American actress and singer, Zendaya Coleman. Coleman (above) commented: ”I am thrilled to be the face of this new Lancôme fragrance. Idôle is a perfume that has meaning. I like the fact that it's fre…

Floris launch unisex fragrance: Vert Fougère

09th September, 2019

Perfumer Nicola Pozzani and Floris company director, Edward Bodenham have collaborated to created the latest unisex fragrance for Floris: Vert Fougère. Vert Fougère contains notes of galbanum, grapefruit and bergamot in the top; lavender, neroli and ginger feature in the heart; and the dry down features patchouli, amber, …

Scent Verse: Bali Belly

by Eddie Bulliqi, 02nd September, 2019

Scent Verse is a poetry project curated by Basenotes writer Eddie Bulliqi that seeks to explore scent language and metaphors by publishing poems from contributors across different industries that either take scent as their inspiration or are very evocative of smell. If you are interested in being involved, please send a direct message …

Two new travel sets from Kilian

by Judith Brockless, 16th August, 2019

By Kilian has introduced two new themed travel sets, the ‘Narcotics’ and the ‘Cellars’, both available now. The Kilian fragrance opus is presented as a cocktail menu across four olfactive families: The Fresh, The Narcotics, The Cellars, and The Smokes. Together, they define founder and creative director Kilian…