Latest Articles

Coty snaps up Madonna for fragrance deal. Truth or Dare to launch in 2012

by Grant Osborne, 04th November, 2011

Truth or Dare by Madonna is a floral fragrance, and was created by Givaudan perfumer Steven Nilsen. Gardenia, tuberose and neroli make up the head notes; while jasmine, benzoin tears and white lily petals feature in the heart. The dry down includes vanilla absolute, caramelized amber, sensual musk aura.The scent will be available in a 75…

Coty sign up Elite for fragrance deal

by Grant Osborne, 05th October, 2011

Coty Inc and modeling network, Elite announced today a partnership to develop and market a new line of fragrances. Elite has previously launched fragrances in 2006 in partnership with Jeanne Arthes.The new fragrance collection is set to launch in January 2012 and will include four fragrances that will "embrace the alluring beauty and glam…

Heidi Klum signs new fragrance deal with Coty. Next launch to be Heidi Klum Shine

by Grant Osborne, 24th January, 2011

On Friday, Coty Inc announced today the signing of supermodel Heidi Klum to develop and market her new signature fragrance, Heidi Klum Shine. Previous Klum fragrances have been developed by L&R Health & Beauty Systems.Beginning her career as a model and cover girl, Heidi Klum has gone on to create an extensive portfolio including desi…

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Coty Inc. and Roberto Cavalli Group Announce License Agreement for Cavalli Fragrances

by Grant Osborne, 21st July, 2010

Roberto Cavalli and Coty Inc. have announced that they have signed a license agreement for the creation, development, and distribution of "Roberto Cavalli" and "Just Cavalli" fragrances. The new agreement with Coty will start in July 2011, when the existing fragrance license agreement (with ITF) for "Roberto Cavalli" and "Just Cavalli" ex…

Beyonce signs fragrance deal with Coty Inc

by Grant Osborne, 15th September, 2009

Coty have today announced the signing of international recording artist and actress Beyonce. The two parties will work together to create a Beyonce fragrance, which is due to launch in early 2010. "We welcome Beyonce as a well-respected and esteemed partner of the Coty family. She is a star who brings a combination of power and fe…

Coty to make Guess fragrances

by Grant Osborne, 13th August, 2009

Coty Inc have announced today that it has entered into a license agreement with Guess., to develop and market new fragrance lines for the brand. As part of the new partnership, Coty will also distribute existing Guess fragrances, effective January 2010. "Guess is on the pulse of edgy style and flirtatious fashion, and Guess&#…

Coty opens Russian subsidiary

by Grant Osborne, 14th July, 2009

Coty Inc have announced the opening of Coty's new Russian subsidiary. The opening of Coty's Russia office, located in Moscow, is described as 'a strategic initiative for establishing direct in-house marketing control of the Coty products in Russia.' "The opening of Coty's Russian subsidiary provide…

Coty opens Russian subsidiary

by Grant Osborne, 14th July, 2009

Coty Inc have announced the opening of Coty's new Russian subsidiary. The opening of Coty's Russia office, located in Moscow, is described as 'a strategic initiative for establishing direct in-house marketing control of the Coty products in Russia.' "The opening of Coty's Russian subsidiary provides Coty with a competitive in-market edge …

Coty annouce new president for its Coty Beauty Division

by Grant Osborne, 15th April, 2009

Coty Inc announced last week the appointment of Renato Semerari as president of the company's Coty Beauty division. Semerari will manage all Coty brands available in mass distribution in the Americas, Europe, Asia and the Middle East. Among his key responsibilities, Semerari will seek new business ventures and collaborations, …

Coty sign up country star Tim McGraw for fragrance

by Grant Osborne, 18th November, 2007

Last Friday saw Coty sign up its latest celebrity: actor and country music star Tim McGraw. The men's fragrance is due for launch in North America next summer.The star commented "Creating my own fragrance is an exciting new endeavor for me. Coty has a great creative and marketing team, one of the best in the industry and I'm …

Lagerfeld and Coty enter fragrance alliance

by Grant Osborne, 13th July, 2007

Coty Inc and Karl Lagerfeld announced today they have entered into a strategic licensing alliance to market the Lagerfeld line of signature fragrances. This is the first time Coty and Lagerfeld will work side-by-side to create a fragrance line."Karl Lagerfeld is one of the, if not the, most influential fashion icon, idol and trendset…

Coty announce Tom Brady as the new face for Stetson

by Grant Osborne, 23rd April, 2007

Coty and National Football League (NFL) superstar Tom Brady announced last week that the All-American pro-football quarterback will be the new face of Stetson fragrances, Coty's flagship men's fragrance brand."Tom Brady is the ideal male icon for the Stetson brand and we look forward to a successful partnership with him,"…