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Fragrance Review: Jo Malone Blackberry & Bay Cologne

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Genre: Citrus

Blackberry & Bay Cologne confirms my suspicion that Jo Malone makes fragrances for people who dislike fragrance. The central berries and clean musk theme parallels predecessors like Mûre et Musc and Fraîcheur Muskissime, but is offered here in a tenfold dilution, as if to ward off the calamity of somebody accidentally smelling it. The bay should make an interesting savory contrast to the berries, but in a fragrance this faint and fleeting, it hardly makes a difference. What’s next? “Distilled Water Cologne?”

For more reviews of Blackberry & Bay Cologne, see the entry in the Basenotes Directory.

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