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JeanieE

Defending Jo Malone

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There are not too many kind reviews for Jo Malone fragrances here on BN, I see! (Been reading up tonight as I attempt to log my enormous pile of samples acquired from a lovely SA named Zenaida at the JM store in the Wynn, Las Vegas.) So, I just wanted to sing a little ditty in praise of this obviously very successful perfumery. Within my review of Nectarine Blossom and Honey:
"Like all Jo Malones I've tried, you get what you read in the fragrance's title and not more, so you would be disappointed to expect complexity or depth. (That's what Chanels are for!!) A Jo Malone mood is light-hearted, pure, and clean. Organic, even. I think JM fragrances can only be fairly reviewed by a panel that accepts them for what they are intended: something set apart from the opulent, rich, glamorous, and puzzling. They don't require chapters of stuffy note descriptions or tricky evolving faceted ingredients, They are in-your-face little expressions of nature, and they are beautiful." Also we must keep in mind that the Jo Malone line encourages layering of 2 or even more JM colognes together to customize our own personal fragrances.
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  1. Renaissance_Man's Avatar
    JeanieE,
    Although I'm not a JM fan, I agree with you. Like all other fragrances, this is a matter of personal taste and what works for each individual. Your description of the JM character is spot on imo as this is a line that was created "in her kitchen." I do respect each house for what it is and sample to see if it work for me personally--or not.
    RM
  2. Melvournis's Avatar
    Quite praiseworthy house in my limited and journeyman opinion.
  3. Jasper's Avatar
    JeanieE,
    I wasn't interested in JM frag until I met Nectarine Blossom & Honey. It was a real mood lifter for me. Jo Malone might not be divinely mesmerizing or stunningly complex like most people want their perfume to be. But its simplicity draws people, including me in and keep them there.
  4. Melvournis's Avatar
    Pomegranate Noir did it for me.
  5. wilz's Avatar
    Ditto! Layering is the idea!

    Plus, do note that Jo Malone herself no longer produces the perfume. The brand was sold to Estee Lauder (in 2008 I believe).
  6. Saintpaulia's Avatar
    Plus, do note that Jo Malone herself no longer produces the perfume. The brand was sold to Estee Lauder (in 2008 I believe).

    Correct. But she has begun again anew. It's called 'Jo Loves' or something similar.
  7. wilz's Avatar
    Quote Originally Posted by Saintpaulia
    Correct. But she has begun again anew. It's called 'Jo Loves' or something similar.
    It is Jo Loves indeed. Still not a single release as yet though! Will be keeping a close eye on it!

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