$300 million wasted every year
by, 21st September 2011 at 06:28 AM (1668 Views)
$300 million dollars is wasted every year by perfume spillages when travelling. The $30 billion dollar global perfume industry has consumers finding their fragrances leaking into their luggage when travelling on aeroplanes; where losing just 1% to spillage ends up costing consumers over $300 million dollars a year.
As fragrances have evolved into essential personal care items with 72% of people using their perfumes daily, and carrying them when travelling; the availability of air travel friendly perfumes, is starting to play an important role in the purchasing decisions of consumers.
Figures from NPD Group, 2010, & perfume use survey conducted by B Fragrances.
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