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Belinda Cook

$300 million wasted every year

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$300 million dollars is wasted every year by perfume spillages when travelling. The $30 billion dollar global perfume industry has consumers finding their fragrances leaking into their luggage when travelling on aeroplanes; where losing just 1% to spillage ends up costing consumers over $300 million dollars a year.

As fragrances have evolved into essential personal care items with 72% of people using their perfumes daily, and carrying them when travelling; the availability of air travel friendly perfumes, is starting to play an important role in the purchasing decisions of consumers.

Figures from NPD Group, 2010, & perfume use survey conducted by B Fragrances.
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  1. EdwardBenton's Avatar
    Travel atomizer ftw
  2. Belinda Cook's Avatar
    Thanks Edward. Have you found one in a decent size which does not leak?
  3. EdwardBenton's Avatar
    The ones I get off ebay seem to meet my needs. They're 10ml and seem to be leak free. I carry a travel atomizer of each frag I own in my washbag I take to the gym, I don't want to risk someone pinching one of my favourites!

    For some of the people here with their huge collections though - 3 for each fragrance they own would soon add up I guess

    Ed
  4. darkdreams's Avatar
    I have some doubts about those numbers.
  5. Belinda Cook's Avatar
    Thanks for your comments Edward. Good idea about decanting to prevent theft.
    I've purchased a couple of travel atomizers (1 leaked with just one refill without taking it on a plane), and find the decanting a pain in the butt. If you have a good brand you use, please let me know.
  6. Belinda Cook's Avatar
    Hello Darkdream,

    Numbers are a accurate as I can make them with educated reasoning.

    Figures gathered from:
    Industry research from NPD Group, in 2010 reported the global perfume industry generates annual sales of $30 billion which was backed up by Global Industry Analysis in Feb 2011.
    Perfume survey conducted by B Fragrances in 2011 indicated that 72% of people travel with their perfumes and use them daily.
    Part of the B Fragrances survey was conducted at the airport so I made allowances for bias in my figures; also allowed for people who travel with dab perfumes instead of atomisers; total bias reduction is 22%
    My personal experience when travelling and that of survey participants indicated a common 2% spillage from atomisers.

    So to arrive at the figure - I took 2% of annual sales divided by 50% (bias reduced people who travel with perfumes) to arrive at the $300 million figure. Best I can do apart from asking all travellers to weigh their perfumes pre and post travel and restricting perfume usage for the duration of the journeys.

    Hope this helps clarify things.

    Other things you may find interesting:
    IBIS reported in April 2011 that perfumes which were once considered frivolous, fragrances have evolved into essential personal care items
    Perfume survey conducted by B Fragrances in 2011 discovered convenient bottle size (35%) was the most important concern of perfume users followed closely by leak proof bottles (26%) & allowed on planes (20%).
  7. darkdreams's Avatar
    Just to point out a couple of flows: 72% of all people do not have access to clean water so I am afraid perfume is out of the question. So...72% of what people would that be? Do we assume that every single bottle travels on a plane at least once?
    And finally who is B Fragrances? It hardly sounds like an authority in surveys or statistics.
    Either way...you are right...leaking bottles are bad (?).
  8. Belinda Cook's Avatar
    Quote Originally Posted by darkdreams
    Just to point out a couple of flows: 72% of all people do not have access to clean water so I am afraid perfume is out of the question. So...72% of what people would that be? Do we assume that every single bottle travels on a plane at least once?
    And finally who is B Fragrances? It hardly sounds like an authority in surveys or statistics.
    Either way...you are right...leaking bottles are bad (?).
    I'm not commenting on the state of world in this blog, just focusing on perfume use, fragrance industry development and technologies. So thank you to all those who have recently tried to advertise their products, promote their websites and discuss gardening tips - I'm sure there are other more appropriate places for you to discuss your interests. You'll just be deleted when posting comments on this blog.

    Darkdreams,
    72% of our survey participants
    B Fragrances is my company and we conducted market research before launching our range and continue to conduct surveys to improve our products and services.
    No not every perfume that is purchased is carried by the consumer which is why the bias was included.

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