Guerlain Boisé Torride: A Prediction Materialized
by, 4th November 2009 at 03:45 PM (2804 Views)
In August 2008, based on an entry I found in the European Community Trademarks Database, I predicted that an upcoming Guerlain fragrance would be named Bois Torride. I speculated that it would be part of the L'Art et la Matière line.
In August 2009 (you can tell I've been absent from the fragrance scene for a while, you know, finishing my law degree and such?), Perfume Shrine confirmed that the name would actually be Boisé Torride, and it would be part of the Elixirs Charnels line. Grain de Musc seized on the news, and I can't tell whether or not Carmencanada was being snippy or merely clarifying things for her readers when she emphasized that the name was "not 'bois' as has been reported." I'd just like to point out that, if you search the database right now, the trademark registration is still for "Bois Torride." Seems there might be some lack of communication between Guerlain's marketing and legal departments!
As an aside, and contrary to my initial reaction, I realize that it would be most ungracious of me to be bothered that Perfume Shrine is getting all the credit for my prediction of last August. Helg is a lovely person (who was recently kind enough to send me a wax sample of Fourreau Noir!), and she maintains a great, high-profile blog. I also probably shouldn't be bothered that, as it would appear from the comments on the linked Perfume Shrine entry, Octavian Coifan has now taken up my strategy of searching the EU trademarks database for Guerlain news! I personally am extremely excited about Tonka Impériale, tonka being possibly my favourite note, but I can't find it in the database anywhere. Hm... how odd...
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