Sniffapalooza Spring Fling 2017!

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We're packing away our parkas and turning our thoughts to blooming tulips, picnics in the park, and the most incredible sensory adventure known to humankind - Sniffapalooza Spring Fling 2017 in NYC! Mark your calendars - the dates are Friday, April 28 - Sunday, April 30 - for the TWENTY SIXTH edition of our spectacular scent event! And take advantage of special discounted pricing if you register by April 7th!!

For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Spring Fling is an entire weekend crammed full of olfactory and multi-sensory experiences. You'll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There's nothing else like it on the planet!

Guests we're in the process of scheduling for appearances, & more to come:

Author and Perfume Designer Chandler Burr; Givaudan Perfumer Caroline Sabas; Caroline Fabrigas & Abby Wallach of Scentinvent Technologies; Francoise Alessi of Annick Goutal; Mark Crames of Demeter Fragrance Library; Stephen Dirkes of Euphorium Brooklyn; Mark Behnke of Colognoisseur; Lyn Leigh & Mary Ellen Lapsansky of the Perfumed Plume Awards; Nick Seward of Gallivant; Anat Fritz of Anat Fritz Fragrances; Hope Freeman and Jay McSherry of Nateeva; Gerard Camme & Ross Barry of Atelier Cologne; Tom Crutchfield of Roja Parfums; Irina Adam of Phoenix Botanicals; Reps from The Fragrance Kitchen, Diana Vreeland Parfums, Houbigant, Tom Ford, Guerlain, Robert Piguet, Creed, Jo Malone, Clive Christian, Bottega Veneta, Donna Karan, Molton Brown, A Dozen Roses, Maison Francis Kurkdjian, House of Sillage, Givenchy, Jean Patou, Chanel & Chanel Les Exclusifs, Diptyque, Caron, Aerin; Estee Lauder, Prada, Van Cleef & Arpels, Le Labo, Kiehls, Chloe, Fresh, Apothia, Amouage, Sisley, Hermes, Jul et Mad; Balenciaga, By Kilian, L'Artisan Parfumeur, Fornasetti, Slumberhouse, Kerosene, Keiko Mecheri, Judith Leiber, Undergreen, Au Pays de La Fleur D'Oranger, Tola, Mancera, Laboratorio Olfattivo, JAR, Annick Goutal, Volnay, NEST, Serge Lutens, Olfactive Studio , MEMO Paris, Ex Nihilo, Regime des Fleurs, Miu Miu, Armani Prive, Blocki, Laura Mercier, Room 1015, Charenton Macerations, Monsillage, Isabey, and scads of others!

And we've got special Sniffapalooza Hotel Rates at the Arlo NoMad!


FRIDAY, April 28

6:00pm - 9:00pm: Jump-start the weekend with an awesome party for Sniffapalooza at Twisted Lily! Cocktails, delectable edibles, special guests, sampling, exclusive perks! Experience exquisite scents by Euphorium Brooklyn, COOLIFE, Masque Milano, Corso Como, I Profumi di Firenze, Fornasetti, Maria Candida Gentile, Rubini, UNUM, Lorenzo Villoresi, Nishane, Room 1015, Xerjoff, Orto Parisi, Eau d'Italie, Nasomatto, Peccato Originale, Charenton Macerations, L'Artisan Parfumeur, Gallivant, DS & Durga, Euphorium Brooklyn, Apoteker Tepe, Olfactive Studio, Montale, Isabey, Andrea Maack and lots more! Please RSVP to

SATURDAY, April 29

9:00am - 11:30am: A customized, private hour of discovery from 9:00am-10:00am with special presentations at the extraordinary Bergdorf Goodman! We are invited into their elegant, marbled halls at 9:00am - before the rest of the world may enter - for a curated presentation, and then we'll stay on until 11:30am to continue our beautiful journey. Counter offerings of exclusive Spring Fragrance Launches, special guest perfumers, samples, GWPs!

12:00pm -1:00pm: Our friend Chandler Burr has designed a fragrance with Etat Libre d'Orange called You or Someone Like You, inspired by his best-selling novel of the same title! Join us at the fabulous Brasserie 8 ˝ and meet Chandler and perfumer Caroline Sabas, as they take us through the creative process to create this scent. Smell the preliminary mods, and then the finished product - you don't want to miss this!

1:00pm - 3:00pm: Delicious Prix Fixe Luncheon (including glass of wine!) at Brasserie 8 1/2. Special speakers & presentations & exclusive Sniffapalooza Lunch Loot gift bags!

3:00pm - 4:30 pm: Private presentation at Molton Brown's Flagship Boutique on Madison & 59th St! Sample the full range of amazing bath, body & lifestyle products, and premiere the newest collections. Delicious nibbles, customized token of appreciation and an exclusive Sniffapalooza GWP!

4:00pm - 5:30pm: Visit Penhaligon's beautiful Rockefeller Center Flagship Store! Experience the full range, learn the history of this cult-favorite fragrance house, and take home samples! Get the scoop on the newest launches in the Portraits Collection, and a fab gift with any purchase!

6:00pm - 8:00pm: An awesome fragrance-infused, cocktail-laden party at the gorgeous Annick Goutal Madison Avenue Flagship! Experience the newest products, and join Store Director Francoise Alessi for delicious nibbles, sampling and exclusive gifts and promotions for Sniffapalooza!

SUNDAY, April 30

9:30am - 11:30am: Kick off the day with a private visit to Diptyque, Bleecker Street's fabulous French fragrance emporium! Indulge in breakfast treats, enjoy a mini Master Class with Boutique Manager Neil-Christian Williams, marvel at those iconic candles, and sample the new releases. Extraordinary perks and gifts abound!

10:30am - 1:00pm: Open House sniffing at Atelier Cologne! Experience the latest launches, meet the brand creative team, take home samples, and have your purchases engraved!

11:00am - 1:00pm: Open House sniffing at Le Labo! Meet the Le Labo team, get a sneak sniff of their latest creation, check out those fabulous candles & the world's most magnificent laundry wash... & have your purchases custom-labeled!

11:00am - 1:00pm: Open House sniffing at Red Flower! Meet the team and explore their botanically based, 100% vegetarian and paraben-free flower body washes, lotions, shampoos, conditioners, and organic perfumes! Create your own custom-blended oils at the new perfume bar with a wellness twist, and take home an awesome gift!

1:00pm - 3:00pm: Prix Fixe Five Course Luncheon (glass of wine included!) at Little Italy favorite, La Mela! Mark Behnke of Colognoisseur hosts our EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!) Special guests, premieres of new brands, treats & party favors!

3:00pm - 5:00pm: Open House sniffing at the Byredo Flagship Store, their first boutique outside of Stockholm! We'll discover the latest fragrance masterpiece, Bibliotheque, the new Rose of No Man's Land Oil, and the stunning leather goods collection. Refreshments, GWP's & lots of samples!

4:00pm - 6:00pm: Open House multi-sensory experience at Harney & Sons Fine Teas! Stop in at this cult-favorite Soho Shop for a Tea Tasting and discover all the amazing scents and flavors! Explore their Candle Collection with scents inspired by the aromas of infusing teas! Special Sniffapalooza 15% discount on teas and candles!

4:00pm - 6:00pm: Open House sniffing at Fueguia 1833 Soho, Crosby Street's newest jewel! Meet perfumer and founder Julian Bedel, and discover this niche brand based in Argentina and inspired by the traditional association between France and South America. Sample to your heart's content!

Venue Location

  • New York City (see description)
  • New York City
  • United States