For Netherlands-base Hiram Green, natural oils aren’t a luxury, they’re a necessity. Green, who is a self-taught perfumer, took more than a decade tinkering with essential oils until the release of Moon Bloom in 2013. The perfume was an instant success, and gave Green the confidence to launch Shangri La, a perfume conjures up James Hilton’s famous paradise, a year and a half later.
Right off the bat, we knew we had to find out what the market was missing. We had to discover what market we wanted to target, and what they wanted in a product. So, we did surveys… a lot of them. We discovered a group of men (and women), who cared more about the scent, than the brand. These men didn’t just wear fragrance, they experienced it.