Reactions have been mixed. Some have called it the best addition to the UK’s perfumery scene for years. Others have said that it’s pointless, unwelcoming and pretentious. But differing views aside, it seems reasonable to conclude that Harrods’ Salon De Parfums - which opened its doors in mid-October 2014 - has made quite an impression. Everyone who’s seen it has strong views on it. And those who haven’t yet seen it are eager to do so.
Mathilde Laurent is great company. The cynical part of my brain tells me that her particular way with journalists - the un-showy insistence on cutting through marketing guff; the modesty; the willingness to embrace humour - is as studiously constructed as any politician’s modus operandi
For Netherlands-base Hiram Green, natural oils aren’t a luxury, they’re a necessity. Green, who is a self-taught perfumer, took more than a decade tinkering with essential oils until the release of Moon Bloom in 2013. The perfume was an instant success, and gave Green the confidence to launch Shangri La, a perfume conjures up James Hilton’s famous paradise, a year and a half later.
Right off the bat, we knew we had to find out what the market was missing. We had to discover what market we wanted to target, and what they wanted in a product. So, we did surveys… a lot of them. We discovered a group of men (and women), who cared more about the scent, than the brand. These men didn’t just wear fragrance, they experienced it.