Latest Features

Defining the 'Boss Man' Ė an interview with P&G's Will Andrews

by Grant Osborne, 29th September, 2015

We catch up with P&G's Will Andrews and talked about sourcing new ingredients for use in perfumery, and their latest fragrance: Boss The Scent

Top 500 Modern Perfumes : The Data

by Grant Osborne, 25th September, 2015

Over the last few weeks, you may have been following our 500 Greatest Modern Perfumes countdown, which was created to celebrate our 15th Birthday. A few people have been asking for some fancy stats and graphs of the data contained within those 500 fragrances.

Trick or treat

by Marloes Hagenaars, 23rd September, 2015

Last week, as I took off the bubble wrap from my newly purchased perfume, I almost screamed as I sprayed it on every part of my body. Unfortunately the fragrance was everything that I didnít want. Humiliated by my outburst, I realised that I was tricked by the sexy commercial, good reviews and the billboard in Central London. That half naked model promised me heavenly pleasures, but staring at a billboard of David Ghandi didnít allow me to actually smell the fragrance. Is perfume a marketing trick or still a treat?

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Olfactory illusion and the list of notes

by Sarah McCartney, 18th September, 2015

4160 Tuesdays perfumer Sarah McCartney takes a look at perfume notes lists, and how they are interpreted.

A review of Tate Britainís Sensorium

by Eddie Bulliqi, 16th September, 2015

I just canít make up my mind about Tate Britainís latest exhibition Sensorium. I wanted to hate it, however, I just canít help but love it. In this article Iíll try to explain why, and analyse its importance in the long-term trial and error of multisensory experimentation and design.

Why commercial perfumery is more interesting than niche

by Eddie Bulliqi, 07th September, 2015

Eddie Bulliqi looks at some of the differences, and similarities, between commercial perfumery and niche perfumery.

Local, But Not for Localís Sake

by Zachary McConnell, 26th August, 2015

in the second of this series, Zachary McConnell, looks at the importance of being locally minded, but not local for the sake of being local.

A Very Happy Birthday: Celebrating 5 Years of Avery Perfume Gallery

by Nick Gilbert, 12th August, 2015

Nick Gilbert takes a sniff round Avery's perfume offerings in celebration of their fifth birthday.

Scenting the movies of Summer

by Callum Langston-Bolt, 07th August, 2015

Itís summer. Summer is when you lot go on holiday right? Itís finally warm so why wouldnít choose now to fly somewhere that is probably hot most of the year anyway? Well, if you canít make it somewhere gorgeous this year (I canít) here is the next best thing - a list of summery films and fragrances to go with them.

Smell and The City

by Marloes Hagenaars, 16th July, 2015

What does a city smell like? Marloes Hagenaars goes sniffing round London with 'smell maps' creator, Kate McLean.

All of Procter & Gamble's fragrance acquisitions and divestures 1990 - 2015

by Grant Osborne, 11th July, 2015

Last week saw the acquisition of 65 beauty brands from Procter & Gamble by Coty. The last 25 years have seen many brands come and go: here is a list of (I think) all of them, where they came from and where they went

My Chemical Romance

by Zachary McConnell, 01st July, 2015

I may be entering fragrance retail. I may be starting the first crowdfunded fragrance retailer in the world. But I am not new to fragrance - or to Basenotes. In 2001, I got my first regularly-worn fragrance, Acqua di Gio. Three years later, I joined Basenotes under the username MFfan310. A year later, I moved to Fort Wayne, Indiana, my home to this day.