Anyone who knows me would probably admit that I have a slightly abnormal addiction for fragrances that smell unique and eccentric. Which usually means that my friends stay away from my wrists and often roll their eyes at me whenever I get my nose on a new perfume. I wanted to take my perfume experience to the next level and try something completely out of the box. Was it a step too far?
The secluded town of Marfa, with its scorching temperatures and dry landscape, would probably be the last place one would associate with a luscious white floral fragrance. However, for Memo Paris this creative contrast turned out to be the perfect inspiration
It’s safe to say that the niche perfume industry had blossomed, if not boomed, over the last couple of years. However, the big players are also trying to tap into this lucrative part of the business. What happens if everyone rushes into the niche market?