Latest Features

Smell and The City

by Marloes Hagenaars, 16th July, 2015

What does a city smell like? Marloes Hagenaars goes sniffing round London with 'smell maps' creator, Kate McLean.

All of Procter & Gamble's fragrance acquisitions and divestures 1990 - 2015

by Grant Osborne, 11th July, 2015

Last week saw the acquisition of 65 beauty brands from Procter & Gamble by Coty. The last 25 years have seen many brands come and go: here is a list of (I think) all of them, where they came from and where they went

My Chemical Romance

by Zachary McConnell, 01st July, 2015

I may be entering fragrance retail. I may be starting the first crowdfunded fragrance retailer in the world. But I am not new to fragrance - or to Basenotes. In 2001, I got my first regularly-worn fragrance, Acqua di Gio. Three years later, I joined Basenotes under the username MFfan310. A year later, I moved to Fort Wayne, Indiana, my home to this day.

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Fragrancing Fictional Fathers

by Callum Langston-Bolt, 18th June, 2015

Fatherís Day is a very modern holiday (first observed in 1908, though not really becoming a Thing until decades later) and itís a pretty commercial one. Still, it seems like a pretty decent idea and why not treat the old man for a day?

What is really going on with EU fragrance regulations

by Pia Long, 11th June, 2015

Pia Long takes a look at the EU regulations affecting perfumery and tries to make sense of it all

Perfume As Jewellery - Harrodsí Head Of Beauty On The Salon De Parfums

by Persolaise, 04th June, 2015

Reactions have been mixed. Some have called it the best addition to the UKís perfumery scene for years. Others have said that itís pointless, unwelcoming and pretentious. But differing views aside, it seems reasonable to conclude that Harrodsí Salon De Parfums - which opened its doors in mid-October 2014 - has made quite an impression. Everyone whoís seen it has strong views on it. And those who havenít yet seen it are eager to do so.

The discontinued perfume list 2015 : Have your favourite scents survived the cull?

by Grant Osborne, 28th May, 2015

Weíve updated the fragrance directory to show fragrances that are now discontinued. Have your favourites survived the cull?

Sugar cherries, panthers and synthetic vanillas - An interview with Cartierís Mathilde Laurent

by Persolaise, 26th May, 2015

​Mathilde Laurent is great company. The cynical part of my brain tells me that her particular way with journalists - the un-showy insistence on cutting through marketing guff; the modesty; the willingness to embrace humour - is as studiously constructed as any politicianís modus operandi

An interview with Hiram Green

by Haniya Rae, 21st May, 2015

For Netherlands-base Hiram Green, natural oils arenít a luxury, theyíre a necessity. Green, who is a self-taught perfumer, took more than a decade tinkering with essential oils until the release of Moon Bloom in 2013. The perfume was an instant success, and gave Green the confidence to launch Shangri La, a perfume conjures up James Hiltonís famous paradise, a year and a half later.

Fishy Business

by Marloes Hagenaars, 19th May, 2015

When singer Cassie Graves explains to people that she suffers from fish odour syndrome, a rare disorder that makes her smell like rotten fish, they usually laugh and think she is making a joke.

Greatest Hits : Sophia Grojsman

by Nick Gilbert, 15th May, 2015

Nick Gilbert gives us the run-down on perfumer Sophia Grojsman's Greatest Hits

Interview with Filippo Sorcinelli of UNUM

by Alfarom, 14th May, 2015

Alfarom interviews Filippo Sorcinelli - the co-founder of Italian niche fragrance house, UNUM.