Meaning Making in Artistic Perfumery - Lecture by Dr Claus Noppeney at Esxence 2012
30th March, 2012
With the help of social science researches and economists, he has tried to break down, something which he admits is very subjective, in the most objective way possible. Part of his stated aims were also analyse trends, look at the way in which meaning is injected in each stage of the creation process, and to examine ‘knowledge related qualities’ , when writing about the sense of smell.
Some of the research presented at the lecture was a study of a wide range of perfume blogs examining the content trends they contained. He found that it is the particular perfume itself which interests the writers and not the brand as a whole, so each review tends to be on a perfume by perfume basis. [Basenotes would suggest that the research did not go into the brands that do command loyalty and attention such as Thierry Mugler, Guerlain, Chanel, Comme des Garcons, Serge Lutens and it might be profitable to look at why these Houses enjoy the following that they do].
The researchers working with Dr Noppeney also deconstructed how bloggers make meaning in writing about Artistic Perfumery.
They share in common:
And is seems that the blogs studied by the group also share some patterns:
Dr Noppeney findings regarding writing about Artistic Perfumery were that
- Writing enables higher stages of meaning making - it is part of the creative process in perfumery
- Meaning making is part of appropriating the scent - making it your own experience
- Scent is more than scent!
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