Last month Basenotes had a little sneak peek into Santa's sack, courtesy of Modus PR, who created a very perfumed beauty event for UK high street giant, Marks and Spencer.
For winter 2012 the department store is offering its customers a whole range of new brands, products and consumer incentives to promote its new Your Beauty departments in store. Of particular interest to us is the bumper crop of fragrance offerings, some familiar, others completely new. Here we take a look at some of the names that will be represented in the coming months.
Chantal Thomass offers a risqué hit of French flounce on the terribly English shelves. Lingerie designer Thomas uses her background in the creation of the scents and look of the packaging, such as Classic Eau De Parfum with its stocking seam and black, sheer garter wearing, leg-shaped bottle.
More French fragrance comes to M & S shoppers in the shape of Berdoues, who have been making perfumes in Toulouse since 1902. With their very traditional bottles, with puff atomisers and hat box shaped packaging, they could be straight from another era. The fragrances themselves are traditional and floral, although some have a modern twist.
Fragonard was also created in France, in the home of modern perfumery, Grasse. Making fragrance since 1926, the packaging is none the less fairly modern and very floral and feminine. The brand have a museum and a school in Grasse where one can go to learn more about the history and current creation methods of fragrance.
As well as scenting the body with perfume, there are many scented bath, body and home products on offer, such as new British Brand Cowley Manor. Cowley Manor's creations are inspired by the hotel of the same name in The Cotswolds. Among other products they produce reed diffusers in scents to relax or invigorate.
The roll out of Your Beauty departments at M & S started in May this year and will continue across the UK in 2013 and then internationally, beginning with Poland, Prague and Jordan. The products are also available at Marks and Spencer's online store.
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