Yamamoto's first foray in to scents was in 1996 when the company partnered with Jean Patou to launch its debut fragrance. The license was acquired by P&G Prestige in 2001, and expired in 2005.
The brand are relaunching four feminine and two masculine offerings, all of which have been reworked by Givaudan perfumer Olivier Pescheux. Pescheux spoke of "the great weight" of responsibility upon his shoulders as he reformulated the fragrances created over a decade ago by colleagues who taught him the business, but admitted he was very pleased with the results and that he had received positive feedback from the original perfumers.
Pescheux spoke at a store based launch in Paris, which was followed by a Yohji Yamamoto fashion show and an after party in Buddha Bar.
The initial six scents are:
Sweet neroli, lemon, fresh pear, and exotic ylang-ylang blend to deliver a vibrant bouquet complemented by sandalwood and musk, leaving the air filled with hints of fresh cut flowers, fruit and sunlight.
The Yohji Yamamoto fragrance that started it all, Yohji is soft, alluring and complex. Notes of bergamot, jasmine, and freesia give way to sandalwood and musk, leaving behind a warm, sweetened and beguiling mystery.
Red comes to life as notes of clove and chamomile coyly play with linden blossom and rose, balancing perfectly with hints of musk and patchouli. This spirited and flowery fragrance evokes a refined strength and sensuality.
The fragrances of jasmine and lily alone are the epitome of femininity. Together, they create the softest, sweetest delight punctuated by a touch of pear and blackcurrant, while a subtle woody blend adds warmth and softness to this delicate array.
Yohji Yamamoto's first fragrance for men. Yohji Homme, appeals to the urban denizen and casual nomad in all of us. Black inspired with cardamom, bergamot, and coffee notes that precede a hint of rum, cedarwood and leather, delivering a sophisticated spiced bliss.
Yohji Yamamoto Homme
Inspired by a worldly adventure. Yohji Yamamoto Pour Homme is a vibrant and invigorating blend of bergamot, lemon and sage. Harmoniously infused with notes of leather, sandalwood and cedar, this crisp fragrance evokes a decidedly spirited and powerful masculinity.
The initial fragrances will be followed by completely new creations from Pescheux. The initial roll out will begin next month in European markets such as England, Germany and Russia. We will bring you stockist and pricing information as soon as it is available.