This brief was created by my teenaged daughter.
This fragrance is aimed at mature teenagers or young adults, or anyone who feels this way.
An icy fragrance, breathtaking. Above all else it needs to be cold.
A fragrance redolent of pent-up energy, seeking to be released. This is not necessarily a fragrance about motion, but about wanting to move. The wearer aspires to motion and to soaring free, (though they may not be at that moment active.) "In my heart I'm out there".
It stimulates the senses. The wearer feels totally in the moment, aware, alert, all his or her senses are engaged. They feel empowered, in balance and in harmony with nature. It could be worn by a runner in the snow or rain, a diver-- not a sports fragrance per se, but something for the solitary athlete or anyone wanting to get in tune with nature and escape, or in tune with their body and be powerful. Therefore it could be worn by someone doing something centering like yoga or something extreme like snowboarding. The wearer feels as though they are in the clouds above everyone. They have had a revelation and their eyes have been opened. They feel cleansed.
Cool colors: blue, gray, white
Music: haunting, suspenseful humming, like Enya when she sings "O Come, O Come Emmanuel."
Sounds of breathing in the background, in and out, like doing yoga, like something is building. Suspenseful.
This was inspired by the book Specials by Scott Westerfeld-- see the cover photo (note the attitude of the girl on the front cover) and the words on the cover: " "Frighteningly beautiful--Dangerously strong--Breathtakingly fast" (see this book on Amazon here )
Textures: cold, hard, sharp, very smooth
Flavors: like the taste of snow
Marketing: Unisex. A cool female voice speaking hypnotically. In ads there should be a female speaking; in some ads a guy is being filmed, and in other ads a girl is being filmed.
Buzzwords: Icy, lofty, intense, wintery but not minty, almost cruel. Fresh and not dirty at all, gives a sense of coolness; clean in the sense that B&BW Sea Island Cotton is clean and fresh (but not trying to imitate that fragrance.)
Submitted by 30 Roses on behalf of her daughter