Look down at your tanned knees, one is skinned, the other green from skidding in the grass. the rope swing in your hands is warm and fragrant from sweat and sun, and the smell of dank green shadows mixes with sweet decay from the river banks. this scent is unisex. it conjures the easy courage of a day of playing at the creek with childhood friends, and the population's point of access could be that pocket of fragrant air that develops in the neck of a cola bottle, right before you take that first swig. and maybe just a subliminal whiff of citronella.
the ad could be simply amateur footage of kids at play, with edgy americana music, and someone reciting:
"time. time. elusive, fleeting time. do what you love. "
then a shot from above, with the kids star-gazing in a field.
the bottle should be a simple apothecary bell jar, with a tin lid, and a manilla label with a typewriter font: fin.
as in huckleberry, but don't tell anyone else that part. it's texture would be ubelieveably worn and sun-bleached madrass cotton, worn over a joyful sunburn.
Submitted by thumbelina