Gender: Male Family: Modern Leather Chypre
This men’s fragrance is a riff on Bernard Chant’s Aramis – but given a Tom Ford-style, Youth Dew Amber Nude-style facelift. Less powdery than the original, the leather is now a soft suede, the herbs are less macho, the clary sage, clove and myrtle have been toned way, way down; due to its scarcity, the sandalwood is gone, and as a result the patchouli is very prominent. It should be at the high-end of the designer price point, aspiring to be niche, but not quite.
The target audience is a sophisticated young gent, age 25 – 30. He has just purchased his first tux and heard about this new, serious, but cool fragrance. Like something his dad, who he really admires, wore in the 70s.
It has a vaguely sexy name, like Inside; the texture is soft corduroy. The song playing in the commercial is How Soon is Now by The Smiths. Things are changing very fast for this charming young man.
Submitted by Ruggles